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Wednesday, nearly eleven years after Tim Westergen and his colleagues started Pandora, it began trading on the public markets. I posted a blog post on the news, and suddenly was overcome by emotion, tearing up a little as I thought about Westergen who has been through hell and back as the founder of this company. His story is no different from any entrepreneur who dares to try to capture lightning in a bottle – but it is one with a happy ending.

There are two ways of looking at Pandora. You could look at through the lens of a life-long skeptical reporter who cannot reconcile the valuation of the company with its business reality — and there are many who are doing exactly that. The other extreme view is to look at it from the point of view of a startup founder, one who has been through his or her own ups and downs. I will let the skeptic take the day off for today. To me, Pandora’s story is about hope.

A Savage Beast

I remember meeting the Pandora team days after my former Red Herring colleague Alex Gove, then at Walden VC, introduced me to Larry Marcus (partner at WaldenVC and an investor in Pandora)  and Westergen. The company was at that time called The Savage Beast and was building a music-genome project. Being a reporter who normally focused on the nuts and bolts of the Internet, I didn’t much care for the company, but I liked Westergen.

Over the years, he and I stayed in touch. The boom turned to bust and what was an idealistic quest turned into a journey over burning coals, with constant rejections and a test of faith. He has bobbed, he has weaved, he has pivoted –- and he has survived.

After all these years, and many rounds of funding, Westergen is not making billions of dollars, as many would assume – in fact, he owns a miniscule share of the company: 2.39 percent, which is worth just over $60 million at the closing price of $2.8 billion, a fraction of the money his investors are making. Something isn’t right about that, but that is the way of the world.

Can’t Buy Me Love

I know Westergen and I don’t think he started Savage Beast/Pandora for money anyway. All these years, he has been the same guy. A pair of jeans, a simple t-shirt, plain old sneakers and a bag slung across his shoulders –- and more importantly, an easy smile and willingness to believe that things will get better, if only he could fight for one more day. He did Pandora for one reason: love.

He loved the idea of building a music genome. Eventually the company figured out what the business model would be — and the team there will figure out profits as well. Most startups come from love, not a desire to make pots of money.

These days, it is commonplace to lionize the amount of money a start-up snags from venture-capital investments or billion-dollar valuations some investors place on a company and the insanity of the public markets. Nothing annoys me more than “money” defining one’s convictions. The world unfortunately tends to focus on the destination, not the journey undertaken. And raising money or the public markets are those destinations.

I often joke with my friends that startups are like climbing sheer rock without any support, always slipping a few feet, and then gaining an inch. It is that inch you climb that brings immense joy, even if it is short-lived. The rest is just fighting to stay alive, trying to get ahead and just getting it down.

Rejection shapes us as much as the positive news. Just ask Tim! Or Reid Hoffman! Ask them about how many times venture capitalists rejected their quest for investment dollars. Just because twenty investors reject the idea of a social network for professionals doesn’t mean that it is a bad idea or it is wrong -– it is just an idea that the world doesn’t quite understand yet.

Being a real entrepreneur is a long, lonely road as Tim’s journey tells us. Creating something that is lasting — something you love — takes time. Often a very long time! But in the end, the journey is worth it.

Related content from GigaOM Pro (subscription req’d):

• Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes Flight
• Can Social Media Save the Music Business?
• In Q4, Data Was Mobile’s Hot Spot

Let’s keep this one simple and clean - just a bunch of relatively easy ways to save money. As you incorporate more and more of these tips into your life, the savings add up and it wouldn’t surprise me if you could save thousands over the course of a year.

It will take a little work on your part but those thousands of dollars in savings are what helped us get out of debt earlier, kept us out of debt for several years and will hopefully help us pay off our recent auto loan soon as well.

1. Cook at home often: If both the husband and wife work, this is likely to be very difficult. Start out with the habit of cooking at home once a week and slowly increase the frequency until you find a balance between saving money and getting stressed out.
   


2. Make your own coffee: Everyone seems to have heard of the latte factor. Even though the author may have overestimated the savings from skipping a latte at Starbucks, don’t underestimate the ding it puts in your pocket in the long run. You don’t have to entirely ban drinking coffee, but skip it as often as possible unless you make it at home.
   


3. Brown bag lunch at least a few days a week: Lunch times are great opportunities to network and make connections that could improve your career growth. So unless there is a common eating area for brown baggers, you may choose to limit brown bagging lunch to three days each week. Find a balance between saving some money and making the connection. In my case, I take my lunch with me 2-3 times a week and eat out the rest of the time.


4. Make a list before going shopping: They call it impulse buying for a reason. Humans simply have a very tough time resisting the temptation to purchase extras while shopping. Without a list you will buy items that you simply do not need. Even worse is when your forget to purchase the actual item you came to the store for in the first place. If you plan on cooking at home, pre-plan a rough menu and make a list before you go grocery shopping. Getting all that you need in one trip can help avoid another unnecessary trip and temptation.


5. Go grocery shopping while you are in a hurry: Maybe you need to go out in a couple of hours. Or your favorite show is going to be on TV after a couple of hours. Try to squeeze in the grocery trip in that intermediate time. Armed with your grocery list, you should be in-and-out very quickly with little time for meandering and getting tempted to buy things you don’t need.


6. Watch out for expiration dates on perishable goods: This one seems intuitive when you read it, but I am surprised at how many people do not pay attention to expiry dates. No point getting a gallon of milk if it is going to turn sour with a couple of days. Same goes for meat, eggs, yogurt, spreads, frozen items, deli/bakery items etc. Some people say you can use a few items a few days after expiry – but I personally value my health more than money and would rather avoid buying such items in the first place.


7. Buy in bulk whenever possible: When it comes to non-perishable items, buy in bulk whenever you find something on sale. The items I usually stock up on are, cereals, tinned goods, rice, beans, pasta, coke, toothpaste, body wash, shampoo, toilet paper etc. For such items, shopping at warehouse stores like Costco, Sam’s Club etc can save you quite a bit of money, provided you stick strictly to your shopping list when you shop at these places.


8. Buy generic products whenever possible: Does it really matter whether your cereal is made by Kellogg's or is the store brand? Does it matter if your milk is Oak Farms or the store brand? For a few things (like soda in particular), I prefer brand name products. For others, I do not mind generic store brands if they can save me money. Find what works for you and switch to generic brands for at least a part of your grocery list.


9. Use grocery store bags to line trash cans: This may not work if you use a massive trash can but we use a small sized one for which the grocery bags are a perfect fit. This not only helps us save some money, but reduces our environmental foot print and avoids the kitchen from stinking from a huge overflowing trash can.
   


10. Consolidate and pay off debt as soon as possible: If you carry any debt, focus on consolidating it to a lower interest and paying it off as soon as possible. Money paid in interest is money thrown away! Why spend your hard-earned cash to make the financial institutions rich?
    


11. Pay your bills on time and avoid late fees: Get organized about your regular bills. If possible, automate the payments. Most utilities and other recurring bills can be set to be charged to a credit card or deducted from a checking account these days. Also, many banks offer free bill pay programs. So there really is no excuse for forgetting to pay a bill on time and forking out the late fees. Say, by chance you do forget a bill, if you are a first time offender, call the company and request politely to waive the late fees, and more likely than not, they will oblige.
    


12. Be aware of your bank balance and avoid over draft fees: If you use your checking account often or have some bills that are paid automatically from your checking account, be aware of the balance and avoid overdraft fees.
    


13. Avoid ATM fees: Be aware of the ATM withdrawal fees charged by your bank. While some banks waive fees for all ATM transactions on any ATM machine, most don’t. So be sure to use only those ATM machines where your bank will not charge the fees, or withdraw directly at your bank.


14. Avoid credit cards with annual fee: Credit cards with their cash back bonuses and reward points are a great way to save some money. Just make sure that the card does not charge you any annual fees! There is no dearth of cards that offer fee-free reward plans, so there really is no reason to pay the annual fees.
    


15. Disconnect land line if possible: Unless you have small kids in the house or older people to take care of, it is more than likely that you will be able to survive with only the mobile phones and can get rid of the land line. We have survived without any problems for over 4 years now with out a land line. Our Internet comes via cable.


16. Instead of buying books, borrow books from the library: Whenever possible, borrow your books instead of buying them. The card to your public library is free and the libraries are generally well stocked. In my city, the chain of public libraries is connected and the available books can be checked online. If there is some book that I cannot find in my local branch, I can make a request online for it to be brought in from one of the other branches to mine which is very convenient.


17. If you have to buy books, check if you can buy it used: Used books do not quite give the same feeling as leafing through the crisp pages of a brand new book. But considering that you can get used books for almost as much as half the price of a new book, it is a small price to pay. My favorite place to buy used books is a local chain called “Half Price Book Store”. Check if you have something similar in your city. For text books, look online on bulletin boards, mailing lists etc, and price compare on websites like addall.com.


18. Price check before buying anything expensive: For other items that are expensive, do a price check before buying the item. If you can wait for a while you can track the prices and grab a great deal when it comes along. Frequently available online coupons make it even more easy to save some money. This is especially true while purchasing any electronics.


19. Avoid impulse buying: Make it a habit to avoid impulse buying. Many of the things you want to buy do not seem all that necessary, if you only you wait for a day or two. Also, waiting means you will be able to check prices and make an informed decision to buy it at the best possible price.


20. Bottle your own water: Drinking water is good for your health. I always make it a habit to keep some at my desk at all times. Bottled water is the most convenient since it can provide protection against accidental spills. That said, buy bottled water only once in a while, and then reuse that bottle to fill your own water. If you are not happy with tap water, invest in a Brita Filter – in the long run it can save a lot of money.


21. Avoid the vending machines: Almost everything that is dispensed via vending machines has a huge markup (and is rarely healthy). However, if you suffer from snack attacks at work, consider creating a secret stash of snacks. If you like drinking soda and have a fridge at the workplace, save a refrigerator pack in the fridge with a post-it with your name on it. If you have a long commute, consider a stash for the car as well and avoid a quick drive-thru visit.


22. Keep your car as long as possible: When possible, try to keep your car as long as possible. Find the balance between the money spent on repairs versus the monthly installment on another vehicle and choose to run your old car as long as the repair costs are low.


23. Do regular scheduled maintenance on your vehicles: Do not skimp on or forget to do regular oil changes. Remember to check the air in your tires often. And use the grade of fuel that the owner’s manual recommends. These small acts can significantly lengthen the life of your car, giving you years of use.
    


24. Avoid buying a new car: When you eventually buy a car, see if you can make do with a pre-owned vehicle. A new car depreciates significantly the moment you drive it out the dealership. Is the new car small really worth thousands of dollars? Pre-owned cars that are only a few years old with low mileage are the best bargains. Regardless of the purchase, learn to negotiate with car dealers.
    


25. Ride your bike or carpool whenever possible: In many of the cities in the US it is hard to get by without a car. That said, just because you have a car does not mean you have to use it every day. Whenever possible, ride your bike or share a ride with a colleague or spouse and save both on gas and reduce the environmental footprint.


26. If you watch a lot of DVDs, get an online DVD store membership: Membership to online movie stores like Netflix or Blockbuster Online can save you a lot of money compared to buying DVDs or renting it from a local store. You need to wait once you order the movie, but if you watch a lot of movies at home, then you can easily get into the habit of ordering ahead of time so you always have something at home. If you are patient and your library has the resources, check to see if they have a movie section. You won't get anything very new, but they are free.
    


27. If you like watching movies at the theater, go before 6:00 pm: This is one of our soft spots when it comes to spending. We really like watching movies in the theater with the big screen and the great sound effects. But instead of paying ~$10 a pop for the ticket, we usually go before 6:00pm when the tickets are a little less expensive. Also, for movies that we don’t absolutely want to watch right away, we just wait until it screens on the discount theater where the tickets are $2 a pop. We avoid the temptation to buy snacks, by usually going for a theater some time soon after our lunch or sometimes sneaking in our own snacks in the purse.
    


28. Regulate your electric use: When not in use, unplug electric appliances. Apparently, unplugging the TV instead of just switching it off can save a lot of electricity! When not in a room, switch off the lights and the fan. Use a programmable thermostat to control your A/C and heater usage. If that's too much, at least know what each appliance uses and unplug a few of them.
    


29. Plan vacations ahead of time: Vacations are a necessary part of saving our sanity in the busy lives that we lead. But vacations are also a huge drain on the family finances. You can cut the cost of a vacation significantly by planning and booking ahead of time. Bookmark travel sites for finding inexpensive airfare, hotel etc., and book at least two weeks in advance.


30. Finally, keep distance from lavish, high-roller friends: If you have lavish friends who buy a new car every other year (or worse still, lease it), have large screen TVs and every other conceivable electronics gadget, eat out at fancy restaurants every other night and just live way beyond their means, keep the distance. They may be nice people and mean you no harm, but hanging out with such people often can lead to a lot of unnecessary desires and discontent. What’s more important – your friends or your peace of mind?

Whoa, that article ended up being a lot longer than I anticipated. Hopefully, I haven’t put you to sleep! Despite the length though, it barely scratches the surface when it comes to ways to save money. Make it a sub-conscious habit to save money in things that you do every day, even if it is a few dollars. All that money saved can add up significantly and you can save it or spend it on things that really matter!

NOTE: I am not saying that you should follow *all* these tips. Trying to be too frugal can make both you and the people around you very miserable. So, pick out a few tips at a time that will work for you and make them a habit, before deciding if you can incorporate more money saving habits in your daily routine.

Written by Sam Baker of GradMoneyMatters.com - a site dedicated to providing students a choice of money making ideas so they can say no to debt. Republished 6/19/2011.

Read more posts on Dumb Little Man »

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Making Money Web

Alt Attribute & Search engine optimization

SEO Optimization images is becoming more and more essential in SEO (Seo optimization) for websites. The ALT attribute is a critical step that is sometimes forgotten. This is often a lost opportunity for better rankings.

In Google's webmaster guidelines, they advise the use of alternative text for that images on your site:

Images:. Make use of the alt attribute to provide descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text round the image.

Why would they ask us to achieve that? The answer is simple, really; search engines have the same problem as blind users. They can't see the images.

Many webmasters and inexperienced or unethical SEOs abuse using this attribute, trying to stuff it with keywords, looking to achieve a certain keyword density, which is not as relevant for rankings now as it once was.

On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which might create a penalty for the site's ranking. Even without this type of penalty, your site's rankings won't take advantage of this tactic.
This process also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that really read aloud the items in what is shown on the screen. In browsing the net, the alt attributes of images are read aloud as well.

Imagine hearing a paragraph of text that is followed by repetitions of many keywords. The page will be not even close to accessible, and, to put it bluntly, will be found quite annoying.
What is an Alt attribute?

An ALT attribute should not be used as a description or perhaps a label for an image, though many people use it for the reason that fashion. Though it may appear natural to assume that alternate text is a label or perhaps a description, it is not!

The words used inside an image's alt attribute should be its text equivalent and convey the same information or serve the same purpose that the image would.

The goal would be to supply the same functional information that a visual user would see. The alt attribute text should function as a "stand in" when the image itself is unavailable. Think about this question: If you were to replace the image using the text, would most users receive the same basic information, and would it create the same response?
A few examples:

 

Some SEO Optimization Tips

If your search button is really a magnifying glass or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is meant to convey the literal contents of the look, a description is suitable.

If it's meant to convey data, then that information is what's appropriate.

If it is meant to convey the use of a function, then your function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

For images that play merely a decorative role in the page, use an empty alt (i.e. alt="") or a CSS background image so that reading browsers do not bother users by uttering things like "spacer image".

Remember that it is the function from the image we are trying to convey. For example; any button images should not include the word "button" in the alt text. They should emphasize the action performed by the button.

Alt text ought to be based on context. The same image inside a different context may require drastically different alt text.

Attempt to flow alt text with the remainder from the text because that is how it will be read with adaptive technologies like screen readers. Someone listening to your page should hardly remember that a graphic image is there.
Please keep in mind that using an alt attribute for each image is required to satisfy the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and the rest of Europe. Also, they are necessary to meet "Section 508" accessibility requirements in america.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose apart from to make a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There is no content value (though there might be value to some sighted user).

Never alt-ify eye-candy unless there's something there which will boost the usability from the site for somebody utilizing a non-visual user agent. Make use of a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is actually the middle layer of graphics which may serve to set the mood or set happens so to speak. These graphics are not direct content and could not be considered essential, but they're essential in they help frame what is going on.

Try to alt-ify the 2nd group as is sensible and it is relevant. There may be instances when doing this may be annoying or detrimental to other users. Then avoid it.

For instance; Alt text that's identical to adjacent text is unnecessary, as well as an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's important to get this content in there for those users.

Usually this will depend on context. The same image inside a different context may require drastically different alt text. Obviously, content ought to always be fully available. The way you use this case is a judgment call.

III. Content and Function

This is where the image is the actual content. Always alt-ify content and functional images. Title and long description attributes can also be in order.
The main reason many authors can't figure out why their alt text isn't working is they don't know why the pictures exist. You have to determined precisely what function an image serves. Consider what it is about the image that's vital that you the page's intended audience.

Every graphic includes a reason behind being on that page: since it either improves the theme/ mood/ atmosphere or it is advisable to what the page is trying to describe. Knowing what the image is perfect for makes alt text simpler to write. And exercise writing them definitely helps.
A method to check the usefulness of alternative text is to imagine reading the page on the phone to someone. An amount you say when encountering a particular image to create the page understandable to the listener?

Aside from the alt attribute you have a couple more tools available for images.
First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and not shown as a "tooltip" when focus is received through the keyboard. (A lot for device independence). So make use of the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a full description of the image. If the information contained in an image is essential to the meaning of the page (i.e. some important content will be lost if the image was removed), an extended description than the "alt" attribute can reasonably display ought to be used. It may provide for rich, expressive documentation of the visual image.

It should be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is a long description of the image...The goal is by using any period of description necessary to impart the details from the graphic.

It would not be remiss to hope that a long description conjures a picture - the look - within the mind's eye, an analogy that holds true even for that totally blind."

Although the alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

Oftentimes, you are better off just choosing your gut instinct -- if it's not essential to incorporate it, and when you don't possess a strong urge to get it done, don't add that longdesc.

However, if it's necessary for the entire page to work, then you've to include the alt text (or title or longdesc).

What's necessary and what's not depends a lot about the function of the image and it is context on the page.

Exactly the same image may need alt text (or title or longdesc) in a single spot, although not in another. If an image provides absolutely no content or functional information alt="" or background CSS images may be appropriate to make use of. However, if the image provides content or adds functional information an alt would be required and maybe a long description will be in order. In many cases this kind of thing is really a judgement call.

Image Search Engine Optimization Tips

Listed below are key stages in optimizing images:

Choose a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For example, when the image search engine sees a ".jpg" (JPEG) file extension, it's likely to assume the file is a photo, and when it sees a ".gif" (GIF) file extension, it's going to assume that it is a graphic;

Make sure that the written text nearby the image that is relevant to that image.
Again, do not lose a great chance to help your site together with your images in search engines. Use these steps to rank better on all of the engines and drive more traffic to your site TODAY.

Search Engine Optimization

Marin Software, a startup that creates search engine management software for advertisers and agencies, has raised $16 million in Series E funding led by Crosslink Capital with DAG Ventures, with Focus Ventures, Benchmark Capital, and Triangle Peak Partners participating in the round. This brings Marin’s total funding to $51 million.

The company also announced that Eric Chin, partner at Crosslink Capital, will join the Board of Directors as an observer and that former Shutterfly VP of Finance John Kaelle has joined the executive team as Executive Vice President and Chief Financial Officer.

Marin Software offers a browser application to help advertisers and agencies managing paid search advertising campaigns across Google, Bing, Yahoo, and other search sites. In the past year, the company expanded its product offering beyond paid search and now offers applications for managing Facebook ads, as well as Marin Retargeting, a complete workflow, analysis, and optimization solution for advertisers and agencies. In addition, Marin also launched Marin Professional, which offers a simple version of the company’s platform for search marketers who spend less than $100,000 per month.

The company plans to invest the Series E funding to support the growth of its customer base which includes advertisers and agencies industries such as retail, education, financial services, insurance, travel, lead generation, automotive, B2B, and local. Marin currently serves 800 clients worldwide and manages 600 million keywords and more than $2 billion in annualized paid search spend for its customers.

And could the addition of a new CFO could mean that Marin may be eyeing an IPO in the future? John Kaelle joined the company from Shutterfly, where he was Vice President of Finance and Investor Relations. While at Shutterfly, Kaelle managed company growth from 150 to over 600 employees, revenue growth from $54 million to over $300 million, and an IPO in 2006.

The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you.

Some of the big questions many people ask are why would they even want to perform image optimization? Doesn’t it just help people who want to steal or hotlink images? And is there really any meaningful traffic or links that you can get from image optimization? IMHO the answer is yes. Let’s say someone is going on a trip to Italy. They might do image searches for things to do or see in Italy and for famous Italian landmarks like the Leaning Tower of Piza, the Trevi Fountain, or St. Peter’s Basilica. Thanks to Google’s universal search results, images provide a way to get onto the first page (or, in some cases, the top result) and get a click through, an ad view, or adsense impression. It might even get a lead generation completion. Maybe you run a fish store. If a university professor or government agency needs a picture of a fish and your image result appears, and you allow your images to be reused in exchange for a link, this can be huge way to passively build links slowly over time (true story! It happened for a client I used to have). Now that we’ve got the why out of the way, let’s talk about the “how” of image optimization.

Filenames

This is one of the most basic elements of image optimization. If you have an image of blue widgets, I would name your image “blue-widgets.jpg” or “blue-widgets.gif”. You can use other formats like PNG, but I have gotten better results with “jpg” and “gif” files. You can use other characters like underscore as word delimiters, but I get better results with hyphens. You can run the words together if they are separate in other factors. I have found stemming plays a role (ie widget vs widgets), but you can get around it using other factors. I haven’t seen capitalization play a role, but I prefer to use all lower case because I usually use Apache servers and case sensitivity matters. If you are going to have multiple images of the same object-type, I suggest adding a “-1″, “-2″ onto the end.

Now, before the hate mail or hate tweets start, it is entirely possible to have an image rank without the keywords being in the file name–IF there are enough other factors in place. However, you should ask yourself why would you give up a chance to give a search engine a signal about what an image is about? If you work on a large ecommerce platform or other large database application, chances are good that your gold diamond earrings will have an image file name like “GDX347294.jpg” that corresponds to the item’s SKU or other internal classifier. So, yes, you will have to sacrifice the keyword for business reasons.

ALT Text

Let’s get the basic information out of the way: ALT text was designed for screen readers or visually-impaired people to know what they weren’t seeing. Your goal is to use it to satisfy the screen readers while being keyword focused enough for the search engines and without being a keyword stuffing spammer. Here’s an example of ALT text variations:

Keyword stuffed: discount hotel room paris france

ALT text only: Eiffel Tower

SEO optimized: Eiffel Tower from Louvre Bons Enfants hotel room

Striving to find a balance between pleasing the search engines and text readers can be a juggling act. If you are risky with some of your other SEO techniques, I’d play this on the safe side.

Headings and Bold Text

If image optimization for a particular image is important, I really like to optimize the image with bold or a heading tag of the term I’m chasing right above the image. I’ve found this really helps give a strong signal to the engines

seo optimization services

checker sedan detroit and bech craft company

Dedication (the act of coming to a choice or of repairing or settling a objective,) it's always this attribute on your own that could make or break somebody, a neighborhood, or even a nation. It is the attribute of dedication which has set the bench craft company Besides the rest of the opposition, creating it the leader of Gold Course venue advertising inside the United states of america. It can be this similar determination which will eventually make the bench craft company the leader within this subject around the world, as they begin to apply their remarkably

powerful online business model on the global scale.
There may be a might need for this sort of a specialized niche from the advertising and marketing community. Some clients and product or service suppliers determine to concentrate their efforts in marketing to a demographic that may be sure to provide the response that they need and want for their product or service. The top technique to make a gradual and steady purchaser base is always to advertise to a probable demographic that's statistically just about the most steady and economically regular. The bench craft company offers this most suitable demographic constantly, in an ideal atmosphere, presenting their shoppers products and services to this demographic inside the greatest of configurations.
The golf programs that bench craft company work along with, acquire goods and companies at no supplemental expenditure. bench craft company product sales force specifically finances the program for each golf program by obtaining sponsors for each solution. Native vendors and gamers inside the neighborhood get sponsorship priority and golf course management functions closely with Bench Craft to acknowledge

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Generate (the trait of getting really motivated, the act of applying force to propel some thing.)

It really is drive which has propelled the bench craft company to its place since the selection one particular advertiser on golf course properties while in the United states of america. It is drive that enables Bench Craft to provide over 1400 golf program properties in over 43 states for his or her customers promoting must have. But what’s driving this enterprise to consistently be the being successful that it really is yr after yr?
Bench Craft gives advertising providers inside a specialized specialized niche sector, golfers. That is a sough soon after demographic since statistically this demographic has the highest discretionary income inside the country. This special demographic also tends to become

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The golf courses that bench craft company partners with, obtain goods and services at no charge. bench craft company sales team instantly money the product for every golf course by acquiring sponsors for every product or service. Community distributors and players from the neighborhood acquire sponsorship priority and golf program management operates carefully with Bench Craft to spot potential sponsors. Bench Craft’s highly

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The forward contemplating Visionaries at bench craft company produced a technique that garners the eye and participation of not simply its own gross sales workers, but the sponsors, golf course management in addition to the membership and patrons.
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Emphasis (a central level, as of attraction, focus, or exercise) The central level of the bench craft company thru the ages has constantly been to fulfill the demands of their customers while using the greatest and top standards of marketing venues and support that can be made available in their jonrah. Possibly this can be one of many key factors that the bench craft company is a leader in advertising on Golf Course Properties while in the Usa. It's thanks to this give attention to excellence that they keep up this most coveted honor yr soon after 12 months inside the promoting business.
So what's the

concentrate of bench craft company? Clearly the concentrate is on excellence. There isn't a other cause to clarify how this promoting organization regularly out-performs the others in golf program advertising with this sort of a substantial rate of achievement. In their 25 yrs of small business Bench Craft consistently offers it’s clientele the especially perfect in golf program

advertisement year after year by supplying them while using the most all-inclusive geographical protection from the nation, with around 1400 golf courses in around 43 states. Supported at the same time by regional offices nationwide, Bench Craft out-performs the competitors in advertising their customer’s services and products to your individuals which can and can use them.
The golf programs that bench craft company features in concert with, obtain goods and providers at no expenditure. bench craft company revenue force specifically funds this system for every golf program by acquiring sponsors for every product or service. Neighborhood vendors and players inside the neighborhood acquire sponsorship priority and golf course management will work carefully with Bench Craft to discover potential sponsors. Bench Craft’s highly

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The phrase innovation is utilized quite a lot; most often it truly is utilized in a way that doesn't suit the true definition of the word. Promoting and advertising professionals are in particular guilty of the tongue in cheek use of the phrase. So from the spirit of this bench craft company is just not heading to tout the word innovation to describe how they have managed to be the nation’s quantity on advertiser on golf program properties inside the U.s.. Bench Craft will not declare innovation on furnishing its people with all the most comprehensive network of golf programs (1400 in 43 states) for his or her consumers to promote their services at. bench craft company shouldn't be claiming innovation with providing golf program properties by far the most seamless yet still

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