Thursday, December 30, 2010

Making Money Easy



Ho! Ho! Ho! And a Merry Christmas to you all!



It's that time of year again and I've been so busy making Xboxes and E-readers and blankets with arms in them that I sometimes forget there are others like me doing good works but who are in need of some help.



These other "Santas" operate on a shoestring and need money to do their kind deeds. Unfortunately they can't do what I do to cover the cost of my operations. (I rent out my North Pole facilities to Superman eleven months of the year for him to use as his Fortress of Solitude.)



So Mrs. Claus, the elves, the reindeer and I are asking if you could make a last minute donation to one of the six worthy organizations I've listed below. Or do it as a gift in someone else's name and make that their Christmas present (thus fewer chimneys for me to go down. I know, I know, stop with the burgers in a donut bun.) These Santas will then turn around and use your money to create gifts greater than anything I could ever make in my workshop.



Here they are:



** The Innocence Project. Hundreds, if not thousands, of Americans sit in prison tonight having been wrongly convicted of a crime. They are 100 percent innocent and the system has the DNA samples to prove it. The Innocence Project is an amazing group that provides free attorneys and researchers who devote their time to freeing these innocent men and women. It's no mistake that human rights groups place the United States on their list of countries who throw the innocent behind bars. No country on earth (including China, with four times the population of the United States) has more people in prison than America. Please give to the Innocence Project so that those who've committed no crime do not spend another night in jail -- and so I don't have to spend so much time on Christmas Eve going through security when I make deliveries to them.



** The Bradley Manning Defense Fund. If I witness a crime while making my rounds on Christmas Eve, and I report it, I'm considered a hero. (Sometimes there's reward money!) Private Bradley Manning of the United States Army allegedly came across video of his fellow soldiers gunning down and killing in cold blood two reporters from Reuters and a group of Iraqis who were civilians. He apparently decided to report this crime to the American people. For this, he has been arrested and thrown into the brig -- where he has sat in tortuous solitary confinement for seven months. He is also believed to be the source of thousands of documents obtained by WikiLeaks which show the disgusting and immoral behavior of your government and Pentagon as they've prosecuted two illegal wars in Iraq and Afghanistan. This is a true travesty taking place and it's being done in your name. Please contribute to his legal defense fund and please send him a holiday card at:



Bradley Manning

c/o Courage to Resist

484 Lake Park Ave #41

Oakland CA 94610

USA



(See BradleyManning.org for how to mail things to him directly.)



** WikiLeaks. What more needs to be said? Frankly, in retrospect I'm GLAD they leaked my 2009 Naughty & Nice list -- especially the parts about the U.S. government. I know that may hurt a bit for those of you who are Americans, but trust me, it's good for you in the long run. What I do foresee in the coming year, though, is a battle for who controls the internet -- and those in power are going to find ways to clamp down and not make it so easy for all of us to share with each other so freely. (Another good group to give to that is helping to keep the internet free is Save the Internet.) From the Iraq War video to the proof that you're backing a corrupt government in Afghanistan to the fabricated cables sent to the Bush State Department from Havana about Mike's movie, WikiLeaks has performed an invaluable service. As long as they don't dig into what my elves do in the 11 months they're on vacation, I'm solidly behind WikiLeaks.



** The Water Project. Over a billion people on this planet have no access to clean drinking water. Approximately 2 million children under age 5 are killed each year worldwide by a water-related disease. This is insane considering we have the technology and the people power to fix this in a very short time period -- if we wanted. The money from just one year of the Iraq War would pretty much take care of it. Sad, isn't it, how we're capable of so much more, of being so much better. The Water Project is a hands-on, boots on the ground organization that's digging wells and getting clean drinking water to the Third World. This is one delivery -- water for a billion people -- that just doesn't fit in my sleigh.



** Park 51 Islamic Community Center ("The Ground Zero Mosque"). Here's a tip: if there's anything that will get you a lump of coal in your stocking, it's hating people based on their race or religion. And I'm sorry to say, folks like that were out in full force this year. They even won themselves an election. Soon they will hold congressional hearings to out America's Kenyan-born Muslim president. (My team's already getting extra coal ready for Christmas 2011.)



Meanwhile in lower Manhattan, a group of people who happen to be Muslim want to build a community center. They asked the Jewish Community Center in Manhattan for help. They helped them. It was so nice it made me think I should branch out into Hanukkah and Ramadan. Then the haters showed up. But I believe Park 51 will win this fight. Please help them.



** Democracy Now. This great daily show presents the news we never get to hear on mainstream radio or TV -- especially at the North Pole, where for some reason the cable system only runs the Hallmark channel and Spike. Amy Goodman and Co. do an incredible job bringing the truth to the American public every morning. I listen to them and I support them. (And I support all efforts for non-profit, community-based radio stations. You can learn more about that movement at Radio for All.)



So give if you can. I know these are tight times for most people and you've got yourselves and your families to take care of. I hope this time of the year is going well for you and if not, then please know that there are many -- including me -- who care about you and yours. Working together, it will get better for everyone.



Finally... those of you who don't have chimneys, could you possibly leave the door open this year? I don't like it any more than you do when I have to break in through your bathroom window.



Happy Christmas to all, and to all a good-night,

Santa (c/o Michael Moore)











Harry How/Getty Images




While the Cincinnati Bengals don’t have much more to play for, the San Diego Chargers' postseason destiny already seems sealed, as they are one game behind Kansas City in the division and a wild-card berth is unlikely, as they are two games behind both Baltimore and the New York Jets.


Our latest NFL odds have the Chargers as -7.5 in this one with an over/under of 44 points.


Still, the Bolts will come to play behind standout QB Philip Rivers, who has the second best passing offense in the NFL and has thrown for 4,141 yards and 29 touchdowns with just 11 INTs.


The Bolts sure turned things around after starting the year 2-5 and went on a tear including a stretch of six wins and a single loss to the Raiders in Week 13. However, that loss to Oakland can be labeled as the one that ended their hopes of clinching the club's fifth straight AFC West title, as well as knocked them out of playoff contention.


The Chargers have played masterfully at times, and besides Rivers’ golden arm, they have also been able to nurture their rushing attack back from extinction. Running back Mike Tolbert leads the charge with 737 yards and 11 touchdowns, while Ryan Mathews is looking to have a bright future after several early season setback and rookie mistakes.


As good as the offense is, the defense has been that much better and ranks third against the pass and 11th against the run. Shaun Phillips leads the Bolts' pass rush with 11 sacks, while Antoine Cason has snatched a team-high four of the Chargers' 14 interceptions for the year.


That could play a huge role in cutting off the Bengals' passing attack in this one, as QB Carson Palmer has thrown 18 interceptions so far this season. Offensively, the Bengals have been dreadful, with many of Carson’s 3,396 passing yards and 21 touchdowns coning in garbage time.


The season has been a huge disappointment for Cincinnati, as they went from first to worst in the AFC North in just a single season and have one of the worst records in the entire NFL this season.


Running back Cedric Benson has gained 1,006 yards and seven touchdowns on the ground, but he too has continued to perform a little too late.


Flashy and sometimes controversial wide receiver Terrell Owens leads the Bengals in receiving but will miss the remainder of the year, leaving Chad Ochocinco as Carson’s main target.


Defensively, the Bengals have not been kittens, holding the opposition to just 25.9 points per game. With plenty of young talent, this could be the core strength of the team heading into next season.


Free Prediction: San Diego -7.5


I expect the Chargers to win this one outright and against the spread with their ability to move the ball and their stingy defense.


Interested in making some money this NFL season? Check out what our expert NFL handicappers have to offer in their weekly NFL picks.







surface encounters complaints surface encounters surface encounters review surface encounters review surface encounters complaints surface encounters rock tops surface encounters surface encounters review surface encounters review surface encounters surface encounters complaints surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters complaints surface encounters rock tops surface encounters rock tops surface encounters review surface encounters rock tops

Larry Kramer: This Is Why Fox <b>News</b> Continues To Roll

People are getting lazy about forming their own opinions.

Fox <b>News</b> Channel&#39;s Kimberly Guilfoyle: Ignore CPAC boycotters <b>...</b>

Former first lady of San Francisco tells groups boycotting February convention to participate if they want to be heard.

2010 <b>News</b> Quotes Quiz: Who Said It?

Here are 10 quotes that capture some of the spirit of 2010. Do you know who said each one?


surface encounters complaints surface encounters rock tops surface encounters review surface encounters review surface encounters complaints surface encounters rock tops surface encounters rock tops surface encounters surface encounters review surface encounters complaints surface encounters complaints surface encounters rock tops surface encounters review surface encounters review surface encounters surface encounters complaints surface encounters rock tops

Tuesday, December 28, 2010

Being Right or Making Money

Like an old dog with no new tricks, European wireless carriers are resurrecting a failed wireline move and trying to extract more money from the likes of Google, Apple and other web and mobile companies providing content over their wireless pipes. According to a report in Bloomberg, European carriers such as France Telecom SA, Telecom Italia SA and Vodafone Group Plc are pushing for new deals to get content providers to pay for their usage. The operators say the costs of building out their networks to handle growth in data traffic is outpacing data revenues, compromising their business models.


This is really about operators being upset over the Googles and Apples of the world profiting off the pipes the operators have built. Instead of realizing they are about providing access or building awesome content of their own, they sit at the table begging for a chunk of profits from companies which have built something on top of the operator’s networks. When begging doesn’t work, they threaten to stifle access and innovation. The carriers are like old dogs that can’t learn a new trick. Unfortunately, right now, the only trick they have is peeing on your rug.


Ed Whitacre, AT&T’s former CEO, tried to play this card a number of years ago on the wireline side, pushing for content providers to pay a quality of service tariff. The plan didn’t go through, but it showed some of the vacuous thinking of operators. That wireless carriers in Europe are looking at flogging the same idea shows they’re either dumb or really bold. Either way, it smacks of desperation.


What the carriers don’t understand is that they provide access. Yes, mobile data usage is soaring but that’s the business the carriers are in. They rely on Google and others to get people to buy their data plans and their phones. Without great services, why would people want to pony up for a smartphone or a data plan? It was great just a couple of years ago when data revenue helped offset declining margins on voice. But now that data is exploding, it’s put the carriers in a tough position.


However, trying to get money from content providers is not the way to go. The carriers are already charging users for data, and are in the midst of changing their pricing plans to reflect the very real flood of traffic caused by user demand. Right now, their wireless businesses are still very profitable; for example, Verizon reported operating income on its wireless business of 29.9 percent. It’s preferable that the operators look at tweaking that model to manage traffic and revenue. We’ve advocated innovative pricing for data plans and dynamic pricing, which makes more sense in a world with limited bandwidth and spectrum. They shouldn’t try to build a double-sided market by dipping into the revenue of companies, who have legitimately created valuable services on top of their networks. A flour mill owner can’t approach the baker for a cut of his bread revenue. This would stifle innovation and potentially undermine the dynamism in the mobile world. Will popular app makers have to worry about paying as well if their apps are consuming bandwidth?


If the wireless operators are peeved at Google and others making money off their pipes — and they are no doubt mad — they should build their own services that appeal to users. Otherwise, the carriers shouldn’t argue that they’re more than dumb pipes. The carriers may think they’re getting out early on charging content providers and may have more leverage than their wired counterparts. But pushing an unpopular model again doesn’t reflect bold thinking; it really shows that the idea cupboard is bare. Let’s hope their American wireless counterparts don’t try the same trick here.


Related content from GigaOM Pro (sub req’d):



  • 4G State of the Union

  • Metered Mobile Data Is Coming and Here’s How

  • Mobile Broadband: pricing for profits


Post and thumbnail photos courtesy of Flickr user abbynormy



From the diaries by Erick


Investing in math and science is the way to solve the economy. A great idea. And somehow liberals have co-opted it to make it sound like their own.


Today’s Los Angeles Times for instance contains an article entitled, “Fixing the Economy the Scientific Way,” arguing that the federal government must spend more money on math and science education. They point to the fact that over the last 40 years the government’s support of science has declined 60% as a portion of GDP. They then argue that Republicans will only make the problem worse, pointing to their pledge to reduce federal spending on nondefense-related science research to pre-stimulus levels.


There is a lot wrong with this argument. For instance, given that the stimulus was a one-off, emergency spending measure, I’m not sure you can call a return to pre-stimulus investment a “reduction.” If we simply kept all stimulus programs intact forever and ever it would be akin to adding $800 billion to our deficit annually, not exactly a financially or politically sound proposition.


The bigger problem is that liberals’ argument ignores the reason governmental support of science funding has been declining relative to GDP. The problem is that the government over the last four decades has been forced to spend on other things. Our mandatory spending, on such things as Medicare, Medicaid, and Social Security, has been driven upwards, leaving less and less to be spent on discretionary budget items. Moreover it is not going to get better without major changes. The CBO predicts that “federal spending on major mandatory health care programs will grow from roughly 5 percent today to about 10 percent in 2035 and will continue to increase thereafter. “


As the following chart from the Heritage Foundation shows, the increase in costs of entitlements and anti-poverty programs are forcing reductions elsewhere.



If we want to increase our investment and math and science as a pathway to future prosperity we must understand one thing: we are not working with unlimited funds. We can’t simply increase science investment because it is a good idea. A budget requires prioritization. Making math and science a priority means making something else less of a priority.


Sadly, prioritization is even difficult given that our budget is being tyrannized by entitlement spending. Now, and especially in the future, these programs are taking up such a large slice of the budgetary pie that there simply isn’t enough money to pay for core government functions, much less science grants. That is why fiscal conservatism, through principled spending, is the true path toward promoting scientific advancement.


For an example as to why, look no further than Texas. Doing research for this post, I googled “math and science investment” in an attempt to find long term trends in how much the government spent. To my surprise one of the top returns was an article entitled “Perry announces math and science investment.” The Perry the article is referring to is the Republican governor of Texas, Rick Perry. As it turns out, in 2009, right in the heart of the recession, Texas announced it was investing $160 million to expand Texas Science, Technology, Engineering and Math academies. But how!?! After all, Texas doesn’t have an income tax and has one of the nation’s lowest overall tax burdens. Yet through shrewd spending and their ability to attract businesses to the state, Texas has weathered the economic storm better than most, even managing to maintain an $8 billion “rainy day “ fund. This financial flexibility, accomplished by keeping government spending relatively low, is what enabled them to increase their science and math spending in response to a need. The federal government lacks that flexibility.


Don’t be fooled into thinking that solving our economic issues are as simple as giving more money to math and science. It would be a good start and a great investment. But Medicare and Social Security, programs liberals love, are stopping us from doing so.


by Brandon Greife, Political Director of the College Republican National Committee


http://speakout.crnc.org/blog/2010/12/28/investing-in-math-and-sciences-first-requires-entitlement-reform/



bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Cable <b>News</b> Ratings 2010: Top 30 Programs Of The Year (PHOTOS)

2010 is almost done, and the cable news ratings for the entire year are in. As always, Fox News came out on top, thoroughly dominating the competition and taking the top 12 slots on the ratings list.

Fugitive Banker Surrenders in $1.2 Million Fraud Case - AOL <b>News</b>

A former Oregon bank manager who fled after she was accused of stealing up to $1.2 million from customers has surrendered in California, the FBI said. The FBI had been seeking 37-year-old Shawna Leimomi Moore-Saia since Oct. 27, ...

Chupacabra Watch: Kentucky Livestock Killer Could Be Hairless Coyote

Weird News From Our Partners. Fark � Many people spend money they don't have during the holidays. One way you can avoid extra fees is to pay your bills on time. It's not fiscal responsibility, it's Ric Romero's consumer tips ...


bench craft company scam

Thursday, December 23, 2010

personal finance planning




National unemployment rose to 9.8 percent during November, equaling 15.1 million Americans out of work.   While foreclosure rates have fallen in recent months, the number of people delinquent on their mortgages doesn't seem to be changing, instead it appears banks are becoming more lenient on late payers in an attempt to stem the flood of foreclosed properties on the market.

How does this affect Christmas?


Many American families are planning on having fewer gifts under the tree this year.    But, what does that translate to in real dollars?  Per this Gallup poll, Americans plan to spend an average of $715 on gifts for the 2010 holiday season.

For some of you this will seem like an outrageous amount of money and for others, this may not seem like enough.  So for purposes of perspective, let's consider this based upon percentage of annual income. Per this article, the average American income is right around $44,000 per year. The median income is approximately $33,000 per year.


Average - $715/$44,000 = 1.6% of gross income spent on Christmas presents.


Median - $715/$33,000 = 2.2% of gross income on Christmas presents. How does this fit with your personal spending plans?  Does it seem on track?

For further perspective, the woman's husband that I lent money to in Cambodia earns $4 US per day.  What we typically spend on Christmas is nearly his entire annual salary.


Why do we spend so much?There are plenty of external pressures to spend more and more each year.

Per Wikipedia:

"Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in even greater amounts."


How are the pressures pushing consumerism?


Christmas ads starting in September.


Keeping up with the Jones's,


Outdoing an ex-spouse perhaps,

  • Status symbol of your success,
  • American cultural trend that how much I spend on you is a direct reflection of how much I care about you...

What are we trying to accomplish, really?


Are we spending for the sake of our children?


Per this NY Times article, parents' average contribution to their child's college costs vary between $3,500 and $18,000 depending on income bracket.   Of those funds, $700 to $2,800 is borrowed by the parents. How about we cut Christmas expenditures in half and put it into college savings instead?

Continued on the next page

On Saturday night, I had dinner with Wendy and Dennis, two Get Rich Slowly readers who recently moved from Phoenix to Portland. We talked about a lot of things — most of them nerdy. We also chatted about the ever-evolving nature of Get Rich Slowly.


“I’ve noticed you’re writing more about credit cards lately,” Wendy said. “Is that because you’re using them more often?”


“Well, maybe,” I said. I thought about it for a moment. “My stance on credit has certainly changed in the past five years, so that might be part of it. But it’s probably just an accident. I seem to cover subjects in phases. I might write a lot about frugality for a while, then write a lot about investing, then about making more money. I guess I’ve just had more to say about credit cards recently.”


Wendy confessed that the credit card information doesn’t do much for her. “I’m phobic about credit cards,” she said.


“That’s okay!” I said. “There’s nothing wrong with being phobic about credit cards. I used to be scared of them too. I’ll never argue that you’re making a bad choice by avoiding credit cards.


“I’m open to the possibility of using credit cards when I know I’ll use them to spend only the money I have,” Wendy said, “but I’m not ready yet. For a while, Dennis and I had a prepaid card, and even with that, we had control issues.”


Numbers versus emotions

We talked about how our money problems didn’t happen because we were bad at math, but because we were unable to separate money from emotions.


The first tenet of the Get Rich Slowly philosophy is that financial success is more about mastering the mental game of money than about understanding the numbers. Wendy summarized this perfectly when describing her past spending habits: “When I bought things, I didn’t buy them with numbers; I bought them with emotions.” She’s trying to do better now, but it’s still a challenge.


You always think the Future You will have more money,” Wendy said. “It’s okay to spend today because you’ll find some way to pay for it tomorrow. But you never think that the Future You might drop out of college or have kids or get into a car accident. The Present You doesn’t really know the Future You.


I loved this insight. I’ve thought often about how the Future Me always seems to be vastly different than the Present Me — and different than I would have predicted. Yet I used to make dumb decisions in the present as if my future self would somehow develop the superpowers to save me. Instead, Future Me simply ended up cursing my past choices.


Fantasy versus reality

How tough is it to predict your future path? Here’s a simple test: Think about where you were five years ago — where you lived, who you spent time with, what you did. How does that compare with where you live today, who you spend time with, and what you do with your time? Chances are your life today is much different than it used to be — and much different than you might have predicted it would be.


Here are two examples from my own life:



  • When I was a junior in college, I expected to graduate, settle in a big city, get a job as a counselor or therapist, get married, have kids, and live happily ever after. I had no inkling that five years later I’d own a house in my hometown, work at the family business (something I swore I’d never do!) in a job I hated, and have over $20,000 in consumer debt. No inkling. (Only the “get married” part of my expectations proved to be correct.)


  • Five years ago, I was buried under more than $35,000 in consumer debt, still worked at the family business in a job I hated, and hadn’t even conceived of Get Rich Slowly. (I was just beginning to read personal-finance books.) I could never have imagined that today I’d not only be out of debt, but also have substantial savings and be a full-time writer.


Sometimes your future life fails to live up to your expectations, and sometimes it exceeds them. But in nearly every instance, you cannot predict where life will take you. In fact, you can’t even predict what will make you happy! No wonder Present You often does such a poor job of setting things up for Future You.


Present You versus Future You

When I speak to college students, I warn them to not spend based on their expectations for the future. It’s tempting to believe your future self will be richer, smarter, stronger, and more successful — but that doesn’t always happen.


What can you do about it? How can you strike a balance between today and tomorrow? There’s no mystery. You can fund your future by making smart choices in the present, including:



  • Have a plan. Based on who you are today and what you know about life, set goals for the future. Sure, these goals may change. That’s okay. Use these goals to create a budget or financial plan in the here and now.


  • Practice conscious spending. Stop spending on the small, unimportant stuff so that you can afford the things that matter to you. This requires long-term thinking, but it’s worth it.


  • Avoid debt. Don’t expect your future self to be able to cope with the financial mistakes you make today. Don’t make things tougher for yourself than you have to.


  • Save for retirement (and other goals). Remember the extraordinary power of compound interest: The more you save today, the less you need to save tomorrow.



Before our dinner conversation returned again to dorky topics, Wendy made a final observation: “Once I stopped thinking about the Future Me as being different than the Present Me, my whole perspective changed. I started making decisions on what I needed and could afford today instead of what might happen tomorrow.Exactly!


To stop making poor decisions with money, it’s often necessary to ignore fantasy and deal with reality. Instead of counting on Future You to save the day, do the hard work now. Your future self will thank you for it.







bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Assange: Republicans, Democrats, Fox <b>News</b> conducting terrorism <b>...</b>

Assange counters 'high-tech terrorist' label by accusing his critics of terrorism.

Julian Assange | Sarah Palin | Fox <b>News</b> | Mike Huckabee | Mediaite

In an exclusive interview with Cenk Uygur on MSNBC's Dylan Ratigan Show, Julian Assange described criticism in Washington and elsewhere of WikiLeaks as nothing short of attacks on journalism and the first amendment.

Neandertal Relative Bred With Humans - Science <b>News</b>

Previously unknown Siberian group left fingerprints in some humans' DNA.


bench craft company scam

Wednesday, December 8, 2010

Start Making Money




Start a Meal Exchange to Save Money and Enjoy More Homemade Meals





If your busy schedule stops you from making as many homemade meals as you'd like, a meal exchange makes it easy to stockpile a variety of meals with a minimum of fuss.

Photo by Russell Bernice.


Finance and frugality blog The Simple Dollar shares a guide to putting together an effective meal exchange. What exactly is a meal exchange? They elaborate:



On a certain day, everyone in the exchange meets for coffee and brings along a laundry basket full of frozen meals, one for each family, along with any needed instructions taped to the lid. The members of the club just swap the meals so that everyone takes home one of each meal that they didn't prepare.


It's a very clever idea for several reasons. First, it makes it very easy for people to prepare a variety of home-cooked meals. Second, it drastically reduces the meal preparation time, since there's only one big session of making several copies of one meal and after that one only needs to pull a meal out of the freezer and toss it in the oven. Third, it's much cheaper since you can buy the ingredients for your meal in bulk.



The method provides the benefits of bulk freezer cooking without the monotony that sometimes comes with bulk cooking and freezing all your meals. Check out the full article below for tips and tricks to ensure your meal exchange goes smoothly.




Income inequality is about to get worse, according to David Segal's article in Sunday's New York Times. Those of us not in the beneficiary column, the article suggests, had better start thinking of which "artisanal services" we can provide. In short, we need to identify what the rich need and start making those widgets tout de suite.



Paraphrasing Professor Caplin of NYU, Segal wrote:



"While it's noble to focus on how to spread wealth around, it might be wiser to think of ways the poor and middle class could cater to the economy's biggest winners."



The Republican Party has staked out a position where anything to the left of extreme selfishness is on the slippery slope to socialism. But it hasn't occurred to Democrats to counter with the more real scenario of creeping aristocracy.



And what do we hear from the White House? Talk about compromise, common ground and caution.



The administration keeps saying that the American people want a meeting of the minds -- they want the parties to work together. Do they really think that means at any cost?



Americans want Social Security to be there when they need it. They want their homes and their jobs back. They don't want their kids fighting on foreign soil so they can cater to the "biggest winners" when they get home. And, yes, they don't want more money going to fat cats in gigantic financial swindles while their own and their children's opportunities are taken away.



If we don't keep sending that message to Washington, then we will become a country of winners and losers, aristocrats and serfs.



Kathleen also blogs at comebacksatwork.com and bardscove and is on Twitter: @comebackskid.











bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


bench craft company scam

Listen To The Entire Michael Album | The Official Michael Jackson Site

Michael Jackson Listen To The Entire Michael Album. Michael Jackson News. December 08, 2010. Listen To The Entire Michael Album. Here's your chance to listen to the entire Michael Album coming out December 14th. Preview the album below ...

autosport.com - F1 <b>News</b>: Lotus unveils F1 plans with Renault

Group Lotus has ramped up its involvement in Formula 1 by becoming title sponsor and a major shareholder in the rebranded Lotus Renault GP Team.

Small Business <b>News</b>: The Business Of Social Media

Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media.


Tuesday, December 7, 2010

web internet marketing










Top Stories of the Week




  • Facebook "Unlike" Button Comes to the News Feed

  • Facebook Wants to Be Your One True Mobile Platform

  • Hulu Plus Opens to All, No Invite Needed

  • IE9 Outperforms Other Browsers for HTML5 Compliance

  • How to Watch Election Results Tonight Online


More coverage and analysis from ReadWriteWeb






Download The Age of Exabytes: Tools & Approaches for Managing Big Data


We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

Our latest report, The Age of Exabytes, explores how technologies are evolving to address the needs of managing big data, from innovations in storage at the chip and data center level, to the development of frameworks used for distributed computing, to the increasing demand for analytical tools that can glean insights from big data in near real-time. Download it for free now.





Location



  • MapMyFollowers is a Great Twitter Data Visualization

  • More Data: "Check-in" Craze Not Mainstream Yet


More Location coverage



Real-Time Web



  • World Wide, Web Surfing Down as Entertainment, P2P Dominate Global Internet Usage

  • Trying for Parity with the iPhone App, Twitter for Android Gets an Upgrade


More Real-Time Web coverage




Internet of Things



  • Could Kinect Control Your Internet of Things?

  • Food Industry Ripe For Disruption


More Internet of Things coverage



Mobile Web



  • Ditching RIM: Dell, Bank of America, Citigroup Saying Farewell to Blackberry

  • Apple's App Store Soars Past 300,000 Apps


More Mobile Web coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • Why Oracle Bought E-Commerce Company ATG

  • 4 Reasons Enterprise IT Should Support the iPad

  • Salesforce.com Reportedly Close to Acquiring WebEx Competitor Dimdim



ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • 20 Recommended Quora Threads for Startups




ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Update: No Cause for Concern - InnoDB Remains Free as Part of MySQL Community Edition

  • NoSQL: Comparing the Different Solutions

  • Dell Buys Boomi - Is an Acquisition Spree on the Way?



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • What Will the Future of Business Cards Look Like?

  • Track Online (and Offline) Marketing and ROI With MyNextCustomer

  • Survey: SMBs to Keep Spending on Digital Marketing in 2011



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Hack of the Day: Face Detection with HTML5 & JavaScript

  • Silverlight Developers: Are You Going to Move On?

  • Speed Up Your Web Site With Google's mod_pagespeed for Apache



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.




  • The Mobile Developer Journey from App Design to Monetization (Infographic)

  • State of the App Industry 2010 (Report)

  • Checklist: Which to Build First - Mobile Website or App?



Enjoy your weekend everyone!



Subscribe to the Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:














Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and writing by Paul Sawers from Lingo24.

All signs point toward an increasingly multilingual future for the web. It’s estimated that over a billion people will be using PCs in the so-called BRIC countries alone by 2015, and the opportunity is even greater when you factor more people accessing the web using mobile devices than computers in many emerging markets. It’s time businesses of all sizes embraced the foreign language class='blippr-nobr'>Internetclass="blippr-nobr">Internet.

Foreign Languages on the Web

A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.

However, the vast majority of all online searches are in a language other than English. English is losing its online market share rapidly, which is no bad thing for businesses that recognize and embrace the opportunities on the foreign language Internet.

Optimizing the Non-English Web

The rise of the foreign language Internet doesn’t change the fact English leads the world in terms of volume and depth of content. Whether your industry is car insurance, web design or musical instruments, achieving top rankings for your English-language website for lucrative search terms is getting ever more difficult. The English-language web is saturated and competition for key search terms is tough, which makes increasing your online visibility tough too.

Conversely, the saturation of key search terms on non-English language websites hasn’t reached anywhere near the level of the English-language web. This means that businesses can attain high — and lucrative — positions on search engines far easier on the foreign language Internet.

This also means that it costs less for businesses to achieve prominence on the foreign language web. So the return on your internet marketing investment in Brazil, Russia, India, China — whatever your target market — should be greater than in English-speaking markets.

And the successful web marketer’s advantage when tackling the foreign language Internet is that you already know the essentials to achieve prominence online. You’ve proved this in the web’s toughest language market: English.

Chitika Research found that the difference between first and second place on Googleclass="blippr-nobr">Google is significant. In fact, a number one spot on Google attracts nearly double the traffic as the number two spot, and about the same amount of traffic as the second through fifth spots combined. For marketers, you’re several times more likely to hit top spot if you escape English-language levels of competition and target almost any other language market.

Going Local

Doesn’t everyone speak English? Although many non-natives of English do, studies have shown consumers are up to five times more likely to buy from a website with content in their native language.

It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.

Localization involves addressing the cultural and linguistic needs of each of your target countries. When it comes to search, this includes addressing different local search habits. It’s more complicated than simply translating the search terms that work for you in English. In Italy, for example, one of the top terms for low cost airlines is actually half English, half Italian (“voli low cost”). As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial opportunities like this.

A 2007 paper by the Localization Industry Standards Association (LISA) reported that $25 dollars was returned for every $1 invested in localization. And with e-commerce set to grow by over 10% (CAGR) in Western Europe alone over the next five years, and much faster in so-called emerging markets, businesses should be gearing up for the surge in Internet spending.

Search and Social

Google’s search algorithm uses many aspects of online activity to determine how highly a website is ranked for a given term. Social media is becoming an increasingly important factor. What does this mean for the multi-lingual digital marketer?

The number of tweets a piece of your content receives and the reputation of those tweeters is important. The same goes for “Likes” on Facebookclass="blippr-nobr">Facebook or “Diggs” on Diggclass="blippr-nobr">Digg. From a foreign language perspective, increased use of social media around the world creates another opportunity to communicate with customers and a way to improve search rankings at the same time.

According to comScore, Latin American tweets are up over 300% between June 2009 and June 2010, followed by 243% in the Asia Pacific region, 142% in the Middle East and Africa, and 106% in Europe. By comparison, North America only increased by 22%.

So the “rest of the world” is actually leading the Twitterclass="blippr-nobr">Twitter revolution. Big, global companies have already taken action. Sony supports twenty international Twitter feeds, while Microsoft, Cisco and PricewaterhouseCoopers all offer Twitter feeds in ten or more languages.

Of course, to succeed locally with social media depends on the prominence of your local websites. A consumer is far more likely to follow your Twitter feed in French if they find it on your French language website. Developing global social media strategies and fully SEO’d localized websites should all form part of the same grand globalization plan.

This plan should also factor what social media platforms are popular locally. According to Comscore, Russia is the biggest country for engaging with social media overall, with Yandex the number one platform. Facebook isn’t even in the top ten most popular websites in Russia. And while Brazil is big on Twitter (alongside Indonesia), Orkutclass="blippr-nobr">Orkut rules the roost there as the mainstream go-to social network.

Similar patterns emerge across the world. Just because one social network leads your home market, this may not be the case in your target market.

Putting the “World” in “World Wide Web”

May 2010 saw a major development for the foreign language Internet — something that will make the web itself more localized. ICANN, the Internet regulator, enabled full URLs in non-Latin scripts. This includes the country code, which means that Arabic and Chinese characters can be used in web addresses.

This is another clear sign that the web is becoming less English-centric. Businesses that have thus far tackled only English-speaking markets online — with perhaps German, French or Spanish thrown in to help support their single biggest international markets — must cater to a more diverse user base.

The foreign language Internet is the low-cost gateway to global success. With online populations growing at a frenetic pace in the non-English speaking world, businesses need to plan how they’ll keep up. Consumers and businesses in the fastest growing markets of the world -– online and offline -– want to talk to you in their languages. And their languages are usually anything but English.

More Business Resources from Mashable:

- 5 Tips for Marketing Online to an International Audience/> - 5 Tips for Developing a Global-Friendly Website/> - HOW TO: Build Your International Business Network Online/> - 6 Free Web Tools for Managing Time Differences/> - 15 Mobile Translation Apps for the International Businessperson

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, zennie

For more Business coverage:

    class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


bench craft company rip off pill reviews

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



small bench craft company rip off

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



home

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



advertising enlargement drugs

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



bench craft company rip off operation

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



bench craft company rip off pill review










Top Stories of the Week




  • Facebook "Unlike" Button Comes to the News Feed

  • Facebook Wants to Be Your One True Mobile Platform

  • Hulu Plus Opens to All, No Invite Needed

  • IE9 Outperforms Other Browsers for HTML5 Compliance

  • How to Watch Election Results Tonight Online


More coverage and analysis from ReadWriteWeb






Download The Age of Exabytes: Tools & Approaches for Managing Big Data


We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

Our latest report, The Age of Exabytes, explores how technologies are evolving to address the needs of managing big data, from innovations in storage at the chip and data center level, to the development of frameworks used for distributed computing, to the increasing demand for analytical tools that can glean insights from big data in near real-time. Download it for free now.





Location



  • MapMyFollowers is a Great Twitter Data Visualization

  • More Data: "Check-in" Craze Not Mainstream Yet


More Location coverage



Real-Time Web



  • World Wide, Web Surfing Down as Entertainment, P2P Dominate Global Internet Usage

  • Trying for Parity with the iPhone App, Twitter for Android Gets an Upgrade


More Real-Time Web coverage




Internet of Things



  • Could Kinect Control Your Internet of Things?

  • Food Industry Ripe For Disruption


More Internet of Things coverage



Mobile Web



  • Ditching RIM: Dell, Bank of America, Citigroup Saying Farewell to Blackberry

  • Apple's App Store Soars Past 300,000 Apps


More Mobile Web coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • Why Oracle Bought E-Commerce Company ATG

  • 4 Reasons Enterprise IT Should Support the iPad

  • Salesforce.com Reportedly Close to Acquiring WebEx Competitor Dimdim



ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • 20 Recommended Quora Threads for Startups




ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Update: No Cause for Concern - InnoDB Remains Free as Part of MySQL Community Edition

  • NoSQL: Comparing the Different Solutions

  • Dell Buys Boomi - Is an Acquisition Spree on the Way?



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • What Will the Future of Business Cards Look Like?

  • Track Online (and Offline) Marketing and ROI With MyNextCustomer

  • Survey: SMBs to Keep Spending on Digital Marketing in 2011



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Hack of the Day: Face Detection with HTML5 & JavaScript

  • Silverlight Developers: Are You Going to Move On?

  • Speed Up Your Web Site With Google's mod_pagespeed for Apache



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.




  • The Mobile Developer Journey from App Design to Monetization (Infographic)

  • State of the App Industry 2010 (Report)

  • Checklist: Which to Build First - Mobile Website or App?



Enjoy your weekend everyone!



Subscribe to the Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:














Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and writing by Paul Sawers from Lingo24.

All signs point toward an increasingly multilingual future for the web. It’s estimated that over a billion people will be using PCs in the so-called BRIC countries alone by 2015, and the opportunity is even greater when you factor more people accessing the web using mobile devices than computers in many emerging markets. It’s time businesses of all sizes embraced the foreign language class='blippr-nobr'>Internetclass="blippr-nobr">Internet.

Foreign Languages on the Web

A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.

However, the vast majority of all online searches are in a language other than English. English is losing its online market share rapidly, which is no bad thing for businesses that recognize and embrace the opportunities on the foreign language Internet.

Optimizing the Non-English Web

The rise of the foreign language Internet doesn’t change the fact English leads the world in terms of volume and depth of content. Whether your industry is car insurance, web design or musical instruments, achieving top rankings for your English-language website for lucrative search terms is getting ever more difficult. The English-language web is saturated and competition for key search terms is tough, which makes increasing your online visibility tough too.

Conversely, the saturation of key search terms on non-English language websites hasn’t reached anywhere near the level of the English-language web. This means that businesses can attain high — and lucrative — positions on search engines far easier on the foreign language Internet.

This also means that it costs less for businesses to achieve prominence on the foreign language web. So the return on your internet marketing investment in Brazil, Russia, India, China — whatever your target market — should be greater than in English-speaking markets.

And the successful web marketer’s advantage when tackling the foreign language Internet is that you already know the essentials to achieve prominence online. You’ve proved this in the web’s toughest language market: English.

Chitika Research found that the difference between first and second place on Googleclass="blippr-nobr">Google is significant. In fact, a number one spot on Google attracts nearly double the traffic as the number two spot, and about the same amount of traffic as the second through fifth spots combined. For marketers, you’re several times more likely to hit top spot if you escape English-language levels of competition and target almost any other language market.

Going Local

Doesn’t everyone speak English? Although many non-natives of English do, studies have shown consumers are up to five times more likely to buy from a website with content in their native language.

It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.

Localization involves addressing the cultural and linguistic needs of each of your target countries. When it comes to search, this includes addressing different local search habits. It’s more complicated than simply translating the search terms that work for you in English. In Italy, for example, one of the top terms for low cost airlines is actually half English, half Italian (“voli low cost”). As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial opportunities like this.

A 2007 paper by the Localization Industry Standards Association (LISA) reported that $25 dollars was returned for every $1 invested in localization. And with e-commerce set to grow by over 10% (CAGR) in Western Europe alone over the next five years, and much faster in so-called emerging markets, businesses should be gearing up for the surge in Internet spending.

Search and Social

Google’s search algorithm uses many aspects of online activity to determine how highly a website is ranked for a given term. Social media is becoming an increasingly important factor. What does this mean for the multi-lingual digital marketer?

The number of tweets a piece of your content receives and the reputation of those tweeters is important. The same goes for “Likes” on Facebookclass="blippr-nobr">Facebook or “Diggs” on Diggclass="blippr-nobr">Digg. From a foreign language perspective, increased use of social media around the world creates another opportunity to communicate with customers and a way to improve search rankings at the same time.

According to comScore, Latin American tweets are up over 300% between June 2009 and June 2010, followed by 243% in the Asia Pacific region, 142% in the Middle East and Africa, and 106% in Europe. By comparison, North America only increased by 22%.

So the “rest of the world” is actually leading the Twitterclass="blippr-nobr">Twitter revolution. Big, global companies have already taken action. Sony supports twenty international Twitter feeds, while Microsoft, Cisco and PricewaterhouseCoopers all offer Twitter feeds in ten or more languages.

Of course, to succeed locally with social media depends on the prominence of your local websites. A consumer is far more likely to follow your Twitter feed in French if they find it on your French language website. Developing global social media strategies and fully SEO’d localized websites should all form part of the same grand globalization plan.

This plan should also factor what social media platforms are popular locally. According to Comscore, Russia is the biggest country for engaging with social media overall, with Yandex the number one platform. Facebook isn’t even in the top ten most popular websites in Russia. And while Brazil is big on Twitter (alongside Indonesia), Orkutclass="blippr-nobr">Orkut rules the roost there as the mainstream go-to social network.

Similar patterns emerge across the world. Just because one social network leads your home market, this may not be the case in your target market.

Putting the “World” in “World Wide Web”

May 2010 saw a major development for the foreign language Internet — something that will make the web itself more localized. ICANN, the Internet regulator, enabled full URLs in non-Latin scripts. This includes the country code, which means that Arabic and Chinese characters can be used in web addresses.

This is another clear sign that the web is becoming less English-centric. Businesses that have thus far tackled only English-speaking markets online — with perhaps German, French or Spanish thrown in to help support their single biggest international markets — must cater to a more diverse user base.

The foreign language Internet is the low-cost gateway to global success. With online populations growing at a frenetic pace in the non-English speaking world, businesses need to plan how they’ll keep up. Consumers and businesses in the fastest growing markets of the world -– online and offline -– want to talk to you in their languages. And their languages are usually anything but English.

More Business Resources from Mashable:

- 5 Tips for Marketing Online to an International Audience/> - 5 Tips for Developing a Global-Friendly Website/> - HOW TO: Build Your International Business Network Online/> - 6 Free Web Tools for Managing Time Differences/> - 15 Mobile Translation Apps for the International Businessperson

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, zennie

For more Business coverage:

    class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


advertising enlargement drugs

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



advertising enlargement stretcher

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



truebench craft company rip off

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



free advertising enlargement exercise

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



advertising enlargement drugs

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



bench craft company rip off methods

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



www.ddfghhdfxd.com/










Top Stories of the Week




  • Facebook "Unlike" Button Comes to the News Feed

  • Facebook Wants to Be Your One True Mobile Platform

  • Hulu Plus Opens to All, No Invite Needed

  • IE9 Outperforms Other Browsers for HTML5 Compliance

  • How to Watch Election Results Tonight Online


More coverage and analysis from ReadWriteWeb






Download The Age of Exabytes: Tools & Approaches for Managing Big Data


We are experiencing a big data explosion, a result not only of increasing Internet usage by people around the world, but also the connection of billions of devices to the Internet. Eight years ago, for example, there were only around 5 exabytes of data online. Just two years ago, that amount of data passed over the Internet over the course of a single month. And recent estimates put monthly Internet data flow at around 21 exabytes of data.

Our latest report, The Age of Exabytes, explores how technologies are evolving to address the needs of managing big data, from innovations in storage at the chip and data center level, to the development of frameworks used for distributed computing, to the increasing demand for analytical tools that can glean insights from big data in near real-time. Download it for free now.





Location



  • MapMyFollowers is a Great Twitter Data Visualization

  • More Data: "Check-in" Craze Not Mainstream Yet


More Location coverage



Real-Time Web



  • World Wide, Web Surfing Down as Entertainment, P2P Dominate Global Internet Usage

  • Trying for Parity with the iPhone App, Twitter for Android Gets an Upgrade


More Real-Time Web coverage




Internet of Things



  • Could Kinect Control Your Internet of Things?

  • Food Industry Ripe For Disruption


More Internet of Things coverage



Mobile Web



  • Ditching RIM: Dell, Bank of America, Citigroup Saying Farewell to Blackberry

  • Apple's App Store Soars Past 300,000 Apps


More Mobile Web coverage






Check Out The ReadWriteWeb iPhone App


As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook using the official ReadWriteWeb iPhone app. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteEnterprise


ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.



  • Why Oracle Bought E-Commerce Company ATG

  • 4 Reasons Enterprise IT Should Support the iPad

  • Salesforce.com Reportedly Close to Acquiring WebEx Competitor Dimdim



ReadWriteStart


ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.



  • 20 Recommended Quora Threads for Startups




ReadWriteCloud


ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Update: No Cause for Concern - InnoDB Remains Free as Part of MySQL Community Edition

  • NoSQL: Comparing the Different Solutions

  • Dell Buys Boomi - Is an Acquisition Spree on the Way?



ReadWriteBiz


ReadWriteBiz is a resource and guide for small to medium businesses.



  • What Will the Future of Business Cards Look Like?

  • Track Online (and Offline) Marketing and ROI With MyNextCustomer

  • Survey: SMBs to Keep Spending on Digital Marketing in 2011



ReadWriteHack


ReadWriteHack is a resource and guide for developers.



  • Hack of the Day: Face Detection with HTML5 & JavaScript

  • Silverlight Developers: Are You Going to Move On?

  • Speed Up Your Web Site With Google's mod_pagespeed for Apache



ReadWriteMobile


ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.




  • The Mobile Developer Journey from App Design to Monetization (Infographic)

  • State of the App Industry 2010 (Report)

  • Checklist: Which to Build First - Mobile Website or App?



Enjoy your weekend everyone!



Subscribe to the Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:














Christian Arno is founder of Lingo24, a global translation company specializing in website localization and optimization. Christian has more than nine years experience working with some of the world’s biggest global brands. Additional research and writing by Paul Sawers from Lingo24.

All signs point toward an increasingly multilingual future for the web. It’s estimated that over a billion people will be using PCs in the so-called BRIC countries alone by 2015, and the opportunity is even greater when you factor more people accessing the web using mobile devices than computers in many emerging markets. It’s time businesses of all sizes embraced the foreign language class='blippr-nobr'>Internetclass="blippr-nobr">Internet.

Foreign Languages on the Web

A truly global web must represent the languages of its users. And with growth in usage of the web in foreign languages outstripping English, businesses are playing catch-up with their potential customers. They’re rapidly trying to get as multi-lingual and diverse as their current and prospective client base.

In the last ten years, the use of Arabic online has increased by over 2500%, while Chinese and Spanish rose twelve and seven-fold respectively. And English? It didn’t even triple.

Today, 42% of all Internet users are in Asia, while almost a quarter are in Europe and just over 10% are in Latin America. These stats shouldn’t sway businesses towards targeting one region over another, though — Latin American countries account for over 200 million people on the web.

However, the vast majority of all online searches are in a language other than English. English is losing its online market share rapidly, which is no bad thing for businesses that recognize and embrace the opportunities on the foreign language Internet.

Optimizing the Non-English Web

The rise of the foreign language Internet doesn’t change the fact English leads the world in terms of volume and depth of content. Whether your industry is car insurance, web design or musical instruments, achieving top rankings for your English-language website for lucrative search terms is getting ever more difficult. The English-language web is saturated and competition for key search terms is tough, which makes increasing your online visibility tough too.

Conversely, the saturation of key search terms on non-English language websites hasn’t reached anywhere near the level of the English-language web. This means that businesses can attain high — and lucrative — positions on search engines far easier on the foreign language Internet.

This also means that it costs less for businesses to achieve prominence on the foreign language web. So the return on your internet marketing investment in Brazil, Russia, India, China — whatever your target market — should be greater than in English-speaking markets.

And the successful web marketer’s advantage when tackling the foreign language Internet is that you already know the essentials to achieve prominence online. You’ve proved this in the web’s toughest language market: English.

Chitika Research found that the difference between first and second place on Googleclass="blippr-nobr">Google is significant. In fact, a number one spot on Google attracts nearly double the traffic as the number two spot, and about the same amount of traffic as the second through fifth spots combined. For marketers, you’re several times more likely to hit top spot if you escape English-language levels of competition and target almost any other language market.

Going Local

Doesn’t everyone speak English? Although many non-natives of English do, studies have shown consumers are up to five times more likely to buy from a website with content in their native language.

It stands to reason that consumers would rather search for products and services in their own language. Even if a consumer does speak English as a second language, a report by Common Sense Advisory found that 85% of online shoppers required information in their own language before parting with their hard-earned cash.

So to really make the most of the foreign language Internet, you need search engine optimized localization — a hybrid somewhere between what an Internet marketing company and a translation service provider might offer.

Localization involves addressing the cultural and linguistic needs of each of your target countries. When it comes to search, this includes addressing different local search habits. It’s more complicated than simply translating the search terms that work for you in English. In Italy, for example, one of the top terms for low cost airlines is actually half English, half Italian (“voli low cost”). As British and Irish airlines pioneered low cost travel in Europe, it seems their language infiltrated the Italian psyche and made this hybrid term lucrative. Brands really need local knowledge if they’re to take advantage of commercial opportunities like this.

A 2007 paper by the Localization Industry Standards Association (LISA) reported that $25 dollars was returned for every $1 invested in localization. And with e-commerce set to grow by over 10% (CAGR) in Western Europe alone over the next five years, and much faster in so-called emerging markets, businesses should be gearing up for the surge in Internet spending.

Search and Social

Google’s search algorithm uses many aspects of online activity to determine how highly a website is ranked for a given term. Social media is becoming an increasingly important factor. What does this mean for the multi-lingual digital marketer?

The number of tweets a piece of your content receives and the reputation of those tweeters is important. The same goes for “Likes” on Facebookclass="blippr-nobr">Facebook or “Diggs” on Diggclass="blippr-nobr">Digg. From a foreign language perspective, increased use of social media around the world creates another opportunity to communicate with customers and a way to improve search rankings at the same time.

According to comScore, Latin American tweets are up over 300% between June 2009 and June 2010, followed by 243% in the Asia Pacific region, 142% in the Middle East and Africa, and 106% in Europe. By comparison, North America only increased by 22%.

So the “rest of the world” is actually leading the Twitterclass="blippr-nobr">Twitter revolution. Big, global companies have already taken action. Sony supports twenty international Twitter feeds, while Microsoft, Cisco and PricewaterhouseCoopers all offer Twitter feeds in ten or more languages.

Of course, to succeed locally with social media depends on the prominence of your local websites. A consumer is far more likely to follow your Twitter feed in French if they find it on your French language website. Developing global social media strategies and fully SEO’d localized websites should all form part of the same grand globalization plan.

This plan should also factor what social media platforms are popular locally. According to Comscore, Russia is the biggest country for engaging with social media overall, with Yandex the number one platform. Facebook isn’t even in the top ten most popular websites in Russia. And while Brazil is big on Twitter (alongside Indonesia), Orkutclass="blippr-nobr">Orkut rules the roost there as the mainstream go-to social network.

Similar patterns emerge across the world. Just because one social network leads your home market, this may not be the case in your target market.

Putting the “World” in “World Wide Web”

May 2010 saw a major development for the foreign language Internet — something that will make the web itself more localized. ICANN, the Internet regulator, enabled full URLs in non-Latin scripts. This includes the country code, which means that Arabic and Chinese characters can be used in web addresses.

This is another clear sign that the web is becoming less English-centric. Businesses that have thus far tackled only English-speaking markets online — with perhaps German, French or Spanish thrown in to help support their single biggest international markets — must cater to a more diverse user base.

The foreign language Internet is the low-cost gateway to global success. With online populations growing at a frenetic pace in the non-English speaking world, businesses need to plan how they’ll keep up. Consumers and businesses in the fastest growing markets of the world -– online and offline -– want to talk to you in their languages. And their languages are usually anything but English.

More Business Resources from Mashable:

- 5 Tips for Marketing Online to an International Audience/> - 5 Tips for Developing a Global-Friendly Website/> - HOW TO: Build Your International Business Network Online/> - 6 Free Web Tools for Managing Time Differences/> - 15 Mobile Translation Apps for the International Businessperson

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, zennie

For more Business coverage:

    class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


bench craft company rip off program

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



free bench craft company rip off

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



bench craft company rip off’s avatar

Google&#39;s New Smartphone is Not the Big <b>News</b> (GOOG, BBY, AAPL, RIMM <b>...</b>

It's probably an overstatement to say that we have now gotten our first look at the long-awaited Nexus S smartphone from Google Inc. (NASDAQ: GOOG). The new phone, introduced a mobile device conference in San Francisco, uses version 2.3 ...

Knight Science Journalism Tracker » Blog Archive » <b>News</b> from the <b>...</b>

Wikileaks is top news right now. And not only for political journalists. There is a science journalism perspective, too, proves the Frankfurter Allgemeine Zeitung (Jürgen Kaube). “Every social relationship depends on some, perhaps a lot ...

Breaking <b>News</b>: Watch A Gigantic Looping Solar Prominence

The Solar Dynamics Observatory never fails to deliver absolutely stunning images from the Sun: as of 18:49 UT today, the above picture is what the Sun looked like in the ultraviolet spectrum. The prominence that you are seeing looping ...



homebench craft company rip off