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Alt Attribute & Search engine optimization

SEO Optimization images is becoming more and more essential in SEO (Seo optimization) for websites. The ALT attribute is a critical step that is sometimes forgotten. This is often a lost opportunity for better rankings.

In Google's webmaster guidelines, they advise the use of alternative text for that images on your site:

Images:. Make use of the alt attribute to provide descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text round the image.

Why would they ask us to achieve that? The answer is simple, really; search engines have the same problem as blind users. They can't see the images.

Many webmasters and inexperienced or unethical SEOs abuse using this attribute, trying to stuff it with keywords, looking to achieve a certain keyword density, which is not as relevant for rankings now as it once was.

On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which might create a penalty for the site's ranking. Even without this type of penalty, your site's rankings won't take advantage of this tactic.
This process also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that really read aloud the items in what is shown on the screen. In browsing the net, the alt attributes of images are read aloud as well.

Imagine hearing a paragraph of text that is followed by repetitions of many keywords. The page will be not even close to accessible, and, to put it bluntly, will be found quite annoying.
What is an Alt attribute?

An ALT attribute should not be used as a description or perhaps a label for an image, though many people use it for the reason that fashion. Though it may appear natural to assume that alternate text is a label or perhaps a description, it is not!

The words used inside an image's alt attribute should be its text equivalent and convey the same information or serve the same purpose that the image would.

The goal would be to supply the same functional information that a visual user would see. The alt attribute text should function as a "stand in" when the image itself is unavailable. Think about this question: If you were to replace the image using the text, would most users receive the same basic information, and would it create the same response?
A few examples:

 

Some SEO Optimization Tips

If your search button is really a magnifying glass or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is meant to convey the literal contents of the look, a description is suitable.

If it's meant to convey data, then that information is what's appropriate.

If it is meant to convey the use of a function, then your function is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

For images that play merely a decorative role in the page, use an empty alt (i.e. alt="") or a CSS background image so that reading browsers do not bother users by uttering things like "spacer image".

Remember that it is the function from the image we are trying to convey. For example; any button images should not include the word "button" in the alt text. They should emphasize the action performed by the button.

Alt text ought to be based on context. The same image inside a different context may require drastically different alt text.

Attempt to flow alt text with the remainder from the text because that is how it will be read with adaptive technologies like screen readers. Someone listening to your page should hardly remember that a graphic image is there.
Please keep in mind that using an alt attribute for each image is required to satisfy the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and the rest of Europe. Also, they are necessary to meet "Section 508" accessibility requirements in america.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose apart from to make a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There is no content value (though there might be value to some sighted user).

Never alt-ify eye-candy unless there's something there which will boost the usability from the site for somebody utilizing a non-visual user agent. Make use of a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is actually the middle layer of graphics which may serve to set the mood or set happens so to speak. These graphics are not direct content and could not be considered essential, but they're essential in they help frame what is going on.

Try to alt-ify the 2nd group as is sensible and it is relevant. There may be instances when doing this may be annoying or detrimental to other users. Then avoid it.

For instance; Alt text that's identical to adjacent text is unnecessary, as well as an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's important to get this content in there for those users.

Usually this will depend on context. The same image inside a different context may require drastically different alt text. Obviously, content ought to always be fully available. The way you use this case is a judgment call.

III. Content and Function

This is where the image is the actual content. Always alt-ify content and functional images. Title and long description attributes can also be in order.
The main reason many authors can't figure out why their alt text isn't working is they don't know why the pictures exist. You have to determined precisely what function an image serves. Consider what it is about the image that's vital that you the page's intended audience.

Every graphic includes a reason behind being on that page: since it either improves the theme/ mood/ atmosphere or it is advisable to what the page is trying to describe. Knowing what the image is perfect for makes alt text simpler to write. And exercise writing them definitely helps.
A method to check the usefulness of alternative text is to imagine reading the page on the phone to someone. An amount you say when encountering a particular image to create the page understandable to the listener?

Aside from the alt attribute you have a couple more tools available for images.
First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and may add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and not shown as a "tooltip" when focus is received through the keyboard. (A lot for device independence). So make use of the title attribute only for advisory information.
Second, the longdesc attribute points towards the URL of a full description of the image. If the information contained in an image is essential to the meaning of the page (i.e. some important content will be lost if the image was removed), an extended description than the "alt" attribute can reasonably display ought to be used. It may provide for rich, expressive documentation of the visual image.

It should be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is a long description of the image...The goal is by using any period of description necessary to impart the details from the graphic.

It would not be remiss to hope that a long description conjures a picture - the look - within the mind's eye, an analogy that holds true even for that totally blind."

Although the alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

Oftentimes, you are better off just choosing your gut instinct -- if it's not essential to incorporate it, and when you don't possess a strong urge to get it done, don't add that longdesc.

However, if it's necessary for the entire page to work, then you've to include the alt text (or title or longdesc).

What's necessary and what's not depends a lot about the function of the image and it is context on the page.

Exactly the same image may need alt text (or title or longdesc) in a single spot, although not in another. If an image provides absolutely no content or functional information alt="" or background CSS images may be appropriate to make use of. However, if the image provides content or adds functional information an alt would be required and maybe a long description will be in order. In many cases this kind of thing is really a judgement call.

Image Search Engine Optimization Tips

Listed below are key stages in optimizing images:

Choose a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For example, when the image search engine sees a ".jpg" (JPEG) file extension, it's likely to assume the file is a photo, and when it sees a ".gif" (GIF) file extension, it's going to assume that it is a graphic;

Make sure that the written text nearby the image that is relevant to that image.
Again, do not lose a great chance to help your site together with your images in search engines. Use these steps to rank better on all of the engines and drive more traffic to your site TODAY.

Search Engine Optimization

Marin Software, a startup that creates search engine management software for advertisers and agencies, has raised $16 million in Series E funding led by Crosslink Capital with DAG Ventures, with Focus Ventures, Benchmark Capital, and Triangle Peak Partners participating in the round. This brings Marin’s total funding to $51 million.

The company also announced that Eric Chin, partner at Crosslink Capital, will join the Board of Directors as an observer and that former Shutterfly VP of Finance John Kaelle has joined the executive team as Executive Vice President and Chief Financial Officer.

Marin Software offers a browser application to help advertisers and agencies managing paid search advertising campaigns across Google, Bing, Yahoo, and other search sites. In the past year, the company expanded its product offering beyond paid search and now offers applications for managing Facebook ads, as well as Marin Retargeting, a complete workflow, analysis, and optimization solution for advertisers and agencies. In addition, Marin also launched Marin Professional, which offers a simple version of the company’s platform for search marketers who spend less than $100,000 per month.

The company plans to invest the Series E funding to support the growth of its customer base which includes advertisers and agencies industries such as retail, education, financial services, insurance, travel, lead generation, automotive, B2B, and local. Marin currently serves 800 clients worldwide and manages 600 million keywords and more than $2 billion in annualized paid search spend for its customers.

And could the addition of a new CFO could mean that Marin may be eyeing an IPO in the future? John Kaelle joined the company from Shutterfly, where he was Vice President of Finance and Investor Relations. While at Shutterfly, Kaelle managed company growth from 150 to over 600 employees, revenue growth from $54 million to over $300 million, and an IPO in 2006.

The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you.

Some of the big questions many people ask are why would they even want to perform image optimization? Doesn’t it just help people who want to steal or hotlink images? And is there really any meaningful traffic or links that you can get from image optimization? IMHO the answer is yes. Let’s say someone is going on a trip to Italy. They might do image searches for things to do or see in Italy and for famous Italian landmarks like the Leaning Tower of Piza, the Trevi Fountain, or St. Peter’s Basilica. Thanks to Google’s universal search results, images provide a way to get onto the first page (or, in some cases, the top result) and get a click through, an ad view, or adsense impression. It might even get a lead generation completion. Maybe you run a fish store. If a university professor or government agency needs a picture of a fish and your image result appears, and you allow your images to be reused in exchange for a link, this can be huge way to passively build links slowly over time (true story! It happened for a client I used to have). Now that we’ve got the why out of the way, let’s talk about the “how” of image optimization.

Filenames

This is one of the most basic elements of image optimization. If you have an image of blue widgets, I would name your image “blue-widgets.jpg” or “blue-widgets.gif”. You can use other formats like PNG, but I have gotten better results with “jpg” and “gif” files. You can use other characters like underscore as word delimiters, but I get better results with hyphens. You can run the words together if they are separate in other factors. I have found stemming plays a role (ie widget vs widgets), but you can get around it using other factors. I haven’t seen capitalization play a role, but I prefer to use all lower case because I usually use Apache servers and case sensitivity matters. If you are going to have multiple images of the same object-type, I suggest adding a “-1″, “-2″ onto the end.

Now, before the hate mail or hate tweets start, it is entirely possible to have an image rank without the keywords being in the file name–IF there are enough other factors in place. However, you should ask yourself why would you give up a chance to give a search engine a signal about what an image is about? If you work on a large ecommerce platform or other large database application, chances are good that your gold diamond earrings will have an image file name like “GDX347294.jpg” that corresponds to the item’s SKU or other internal classifier. So, yes, you will have to sacrifice the keyword for business reasons.

ALT Text

Let’s get the basic information out of the way: ALT text was designed for screen readers or visually-impaired people to know what they weren’t seeing. Your goal is to use it to satisfy the screen readers while being keyword focused enough for the search engines and without being a keyword stuffing spammer. Here’s an example of ALT text variations:

Keyword stuffed: discount hotel room paris france

ALT text only: Eiffel Tower

SEO optimized: Eiffel Tower from Louvre Bons Enfants hotel room

Striving to find a balance between pleasing the search engines and text readers can be a juggling act. If you are risky with some of your other SEO techniques, I’d play this on the safe side.

Headings and Bold Text

If image optimization for a particular image is important, I really like to optimize the image with bold or a heading tag of the term I’m chasing right above the image. I’ve found this really helps give a strong signal to the engines

seo optimization services

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Dedication (the act of coming to a choice or of repairing or settling a objective,) it's always this attribute on your own that could make or break somebody, a neighborhood, or even a nation. It is the attribute of dedication which has set the bench craft company Besides the rest of the opposition, creating it the leader of Gold Course venue advertising inside the United states of america. It can be this similar determination which will eventually make the bench craft company the leader within this subject around the world, as they begin to apply their remarkably

powerful online business model on the global scale.
There may be a might need for this sort of a specialized niche from the advertising and marketing community. Some clients and product or service suppliers determine to concentrate their efforts in marketing to a demographic that may be sure to provide the response that they need and want for their product or service. The top technique to make a gradual and steady purchaser base is always to advertise to a probable demographic that's statistically just about the most steady and economically regular. The bench craft company offers this most suitable demographic constantly, in an ideal atmosphere, presenting their shoppers products and services to this demographic inside the greatest of configurations.
The golf programs that bench craft company work along with, acquire goods and companies at no supplemental expenditure. bench craft company product sales force specifically finances the program for each golf program by obtaining sponsors for each solution. Native vendors and gamers inside the neighborhood get sponsorship priority and golf course management functions closely with Bench Craft to acknowledge

likely sponsors. Bench Craft’s very productive model provides golf programs a no expense choice that also eliminates expenditures as being a outcome of design and style improvements, program modifications, theft and vandalism.
As an additional benefit, each and every program is safeguarded beneath a $3,000,000 liability policy. The business can accommodate pretty much each golf course. In addition, bench craft company will work along with all branches from the Armed Forces, at the same time as state, county and city golf programs. This array of golf programs

will provide Bench Craft’s clients with the most comprehensive coverage of golf course properties with the U.s..
The forward thinking Visionaries at bench craft company developed a method that garners the attention and participation of not only its unique income workers, but the sponsors, golf program management and the membership and patrons.
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Generate (the trait of getting really motivated, the act of applying force to propel some thing.)

It really is drive which has propelled the bench craft company to its place since the selection one particular advertiser on golf course properties while in the United states of america. It is drive that enables Bench Craft to provide over 1400 golf program properties in over 43 states for his or her customers promoting must have. But what’s driving this enterprise to consistently be the being successful that it really is yr after yr?
Bench Craft gives advertising providers inside a specialized specialized niche sector, golfers. That is a sough soon after demographic since statistically this demographic has the highest discretionary income inside the country. This special demographic also tends to become

just about the most economically stable within the nation. One of many most efficient strategies to get a client’s internet business product sales and profits secure will be to have their customers promote to a consumer base that may be not simply economically stable, but regular likewise. This is certainly one of several

concepts behind the Bench Craft model, to supply the most impressive audience for his or her purchasers to promote to for that function of generating essentially the most, and hopefully most steady revenue for his or her small business.
The golf courses that bench craft company partners with, obtain goods and services at no charge. bench craft company sales team instantly money the product for every golf course by acquiring sponsors for every product or service. Community distributors and players from the neighborhood acquire sponsorship priority and golf program management operates carefully with Bench Craft to spot potential sponsors. Bench Craft’s highly

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For an extra gain, every single program is coated beneath a $3,000,000 liability policy. The company can accommodate just about any golf course. What's more to this, bench craft company operates coupled with all branches with the Armed Forces, likewise as state, county and city golf courses. This range of golf courses

offers Bench Craft’s users while using the most comprehensive coverage of golf program properties with the America.
The forward contemplating Visionaries at bench craft company produced a technique that garners the eye and participation of not simply its own gross sales workers, but the sponsors, golf course management in addition to the membership and patrons.
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Emphasis (a central level, as of attraction, focus, or exercise) The central level of the bench craft company thru the ages has constantly been to fulfill the demands of their customers while using the greatest and top standards of marketing venues and support that can be made available in their jonrah. Possibly this can be one of many key factors that the bench craft company is a leader in advertising on Golf Course Properties while in the Usa. It's thanks to this give attention to excellence that they keep up this most coveted honor yr soon after 12 months inside the promoting business.
So what's the

concentrate of bench craft company? Clearly the concentrate is on excellence. There isn't a other cause to clarify how this promoting organization regularly out-performs the others in golf program advertising with this sort of a substantial rate of achievement. In their 25 yrs of small business Bench Craft consistently offers it’s clientele the especially perfect in golf program

advertisement year after year by supplying them while using the most all-inclusive geographical protection from the nation, with around 1400 golf courses in around 43 states. Supported at the same time by regional offices nationwide, Bench Craft out-performs the competitors in advertising their customer’s services and products to your individuals which can and can use them.
The golf programs that bench craft company features in concert with, obtain goods and providers at no expenditure. bench craft company revenue force specifically funds this system for every golf program by acquiring sponsors for every product or service. Neighborhood vendors and players inside the neighborhood acquire sponsorship priority and golf course management will work carefully with Bench Craft to discover potential sponsors. Bench Craft’s highly

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The phrase innovation is utilized quite a lot; most often it truly is utilized in a way that doesn't suit the true definition of the word. Promoting and advertising professionals are in particular guilty of the tongue in cheek use of the phrase. So from the spirit of this bench craft company is just not heading to tout the word innovation to describe how they have managed to be the nation’s quantity on advertiser on golf program properties inside the U.s.. Bench Craft will not declare innovation on furnishing its people with all the most comprehensive network of golf programs (1400 in 43 states) for his or her consumers to promote their services at. bench craft company shouldn't be claiming innovation with providing golf program properties by far the most seamless yet still

reliable way of boosting their sales revenue stream by becoming a Bench Craft companion.
The golf programs that bench craft company functions along with, get products and services at no charge. bench craft company gross sales force directly funds the plan for each golf course by acquiring sponsors for each product.

Nearby vendors and gamers from the community acquire sponsorship priority and golf program management operates carefully with Bench Craft to determine prospective sponsors. Bench Craft’s really productive strategy features golf programs a thoroughly zero cost substitute that also eliminates costs arising from layout alterations, course modifications, theft and vandalism.
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The bench craft company delivers no excuses for your very hard effort and perseverance that they commit by themselves to so as to keep up by themselves as the leader in nationwide onsite golf course residence marketing. No excuses for furnishing their clients with the most comprehensive protection for their advertising dollar whether it be locally or nationwide. No excuses for providing golf program properties probably the most seamless program for producing more

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The golf programs that bench craft company will work in concert with, obtain services and products at no expense. bench craft company income staff right funds this model for every golf program by acquiring sponsors for every products. Neighborhood vendors and gamers in the neighborhood obtain sponsorship priority and golf program management operates closely with Bench Craft to acknowledge potential sponsors. Bench Craft’s tremendously

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Fewer than 1 percent of website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.

The company surveyed 300,000 consumers on more than 180 websites across a dozen private and public sector industries. The referring social media sites covered were not just the usual suspects like Facebook and Twitter, but over 40 sites including Flickr, Foursquare, Scribd, Stumbleupon, Meetup and Youtube.

It’s not all bad news for social media marketeers. 18 percent of site visitors (averaged across surveyed websites) report being influenced by social media to visit a website. However, there was considerable variation in the results for different companies.

The social media budgets of marketers is constantly increasing as the survey data to the right shows. Forsee Results’ research showed that the resources companies put into social media and the results they receive vary wildly. Spending more money does not automatically lead to higher numbers of visits to websites, brand awareness or sales.

Promotional emails are also sometimes neglected in favor of the more glamorous social media, in spite of the fact that such emails influence 32 percent of purchases.

Companies themselves seem a bit confused about their objectives when it comes to social media. Internet Retailer Magazine surveyed 400 U.S. companies (19 percent of them retailers) in December 2009 and January 2010. It found that 74 percent of companies wanted social media to drive traffic to their websites, while only 56 percent wanted it to increase sales. Shouldn’t it be the other way around?

Next Story: Why mobile app success is more than just download numbers Previous Story: Battle brewing at Microsoft over retail store expansion

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Sources: Phil Jackson, Los Angeles Lakers fined $75,000 each

Lakers coach Phil Jackson has been fined $75,000 for making unauthorized comments about collective bargaining, sources said Thursday.

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Fox <b>News</b> Throughout History: Pics, Videos, Links, <b>News</b>

Fox News Throughout History: History is written by the pundits winners. As long as humans have existed, they've tried to spin historical events to shed themselves in the best light. And their enemies in the worst.

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Google <b>News</b> Blog: New Google <b>News</b> for Opera Mini

While the Google News team has been hard at work redesigning our service for smartphones, we've also been thinking about our milllions of users around the world who access the web not from a smartphone, but from a feature phone, ...

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China is a notoriously tough market for American brands. The last few years has seen tech giants like Google struggle to do business due to restrictive censorship and retail giants like Best Buy and Home Depot have found that heavy price competition makes it hard to gain a toehold. Yet, despite the conventional wisdom, Apple’s business in China is booming and it’s not lower prices but better presentation that’s driving their success.

The Chinese economy is having some of its best years ever due to the rising world demand for consumer electronics, much of which is manufactured in China’s city-sized factories. The Mercury News reports that this has led to the average Chinese citizen being more flush with cash than ever before and ready to spend it on what would previously be deemed as unaffordable luxury.

Paul French of Shanghai-based Access Asia indicates that the increase in middle class affluence is behind the increase in purchasing power. “There is now enough of an urban middle class with enough money to afford Apple products. Five years ago — or even two or three years ago — there weren’t enough of those people.”

Five years ago, Apple didn’t have a retail store in China, now it has four, including a stunning split-level glass and metal flagship store in Sanlitun, an area of Beijing known more for its nightlife than its retail outlets. Those stores aren’t barely surviving either, with $2.6 billion in revenue this year, four times what we saw last year from Apple in China. This should mean that Apple is fighting the price war well in China, offering its products for less than they can be purchased in the US, but that’s not actually true. In fact, Apple sells a comparatively specced 13-inch Macbook Air for $180 more in China than it does stateside.

This success seems to fly in the face of conventional wisdom, typically premium products have not sold well in cost conscious China. Some, like Piper Jaffray analyst Gene Munster, say that Apple will have to eventually compete on price or risk losing the Chinese consumer. “The iPhone is going to be huge in China. That’s a given.” he tells the Mercury News. “But if Apple wants it to flow out across China, it has to come up with lower price points.”

Yet Apple shows no signs of slowing down in the Chinese market, which is projected to account for 10 percent of Apple’s revenue within 5 years.

When asked, locals said that in a country where the people like to try products out before they purchase them, Apple is doing the best job of presenting those products. Apple’s retail stores offer the Chinese consumer a chance to test the products in a beautiful and visually stimulating atmosphere and those efforts are paying off with big sales numbers. This kind of attention to the senses and emotions of the consumer wasn’t pioneered by Apple of course, but they are one of the first major companies to bring that kind of experience to China’s city centers in a big way.

This difference in the way that the products are presented is doing its job in separating Apple’s products from the rest of the pack almost everywhere that its retail stores are located, but nowhere is that effect felt more than in China. A country where consumers are hungry for polished products presented in a stimulating atmosphere and they finally have the cash to afford them.

Apple should see a material dip, on top of the one that occurred
after I indicated that I was short the stock on March 16th. Before we
delve into my opinion, let’s peruse the news from 1 a.m. this morning:

WSJ: Apple Crunched in Nasdaq Rebalance- In
a move likely to ripple across the stock market, Nasdaq OMX plans to
announce a rare rebalancing of its Nasdaq-100 index, which will reduce
the big weighting of Apple, which currently makes up more than 20% of
the index.

Bloomberg: Apple’s Weight in Nasdaq-100 to Be Reduced as Microsoft, Cisco Are Raised

So, why do you think Nasdaq decides to reduce Apple’s weighting now?
Well, the competitive pressures that Apple faces are nigh guaranteed to
make it impossible for it to fulfill the pie in the sky expectations
that are being built for it.  That in combination with a 20% weighting
create a recipe for a guaranteed crash in the Nasdaq unless something
was done about it. Signs of heavy reliance on on or two products for 70%
of their profit, while sourcing the most important parts of those
products from their biggest competitors, were starting to show. iPad 2
supplies are tight due to Japan’s woes, and Apple does not have the
mobile computing product diversity to handle it like the 150 or so
Android competitors it is battling. This means much more than just a gap
in profits for the quarter. These companies are in race, and Apple is
being forced to give up some of its lead due to diversification issues –
issues that Android manufacturers (who are more diversified because
there are so many more of them from different places) don’t have, or at
least not to the extent that Apple does. Thus, Samsung, LG, Asus, HTC,
etc. will be rolling out to customers who may have had an Apple iPhone
or iPad.

This is also another (of many) massive triumphs of BoomBustblog
research over that of the most esteemed Godman Sachs who put a $430
price target on Apple just as it was making all time highs and in direct
contravention to BoomBustBlog’s stated logic. See Shorting Apple and Why Software Developers Can Make More Money On Android Wednesday, March 16th, 2011

I have finally started dabbling with Apple
shorts and puts. My OTM S&P put positions were profitably stopped
out due to trailings yesterday when the market recovered some of its
losses. I have decided to use Apple in the place of the S&P puts
for the time being. Medium to long term, the trade is more evident and
obvious to anyone who is objective and follows BoomBustBlog. It is
significantly more risky shorter term. Alas, there are marginal gains
already, and once they accrue to the point of indemnifying my trailing
stop, I will add more. After I finish the current leg of my global real
estate research to be disseminated to institutions, I will offer
tidbits of the modeling (I have already offered subscribers significant
info on why I think Apple is a risky long play). From a contrarian
standpoint, it may be safe to go short with tight stops, after all
although Apple Gears Up To Combat The Margin Compression That Apparently Only It, Google & Reggie Middleton Sees Coming, we still have those guys over at West Street… Goldman’s
$430 Target, Screaming Buy On Apple At Its All Time High Is In Direct
Contravention To Reggie Middleton’s Logic – Who’s Right? Well, Who
Has Been More Right In The Past? I have taken The Challenge To Goldman Sach’s Apple Proclamation One Step

Farther, Apple’s Closed System Risks
Failure! Listen, everyone, regardless of what investment positions or
tech products you may have in your stable, needs to ask themselves the
appropriate “What if’s”. I have spurred the conversation with “Will Google Win The Mobile Computing War? Let’s Walk Through Where They Stand Now & How To Value Them”

Remember, I may not always be right, but it does pay to look at the track record…  Did Reggie Middleton, a Blogger at BoomBustBlog, Best Wall Streets Best of the Best? More attention should be paid to the little guy, after all by now it is Now Common Knowledge That Goldman’s Investment Advice Sucks!
Didn’t you get the memo? I’m sure many traders have spurned Apple due
to the Japanese market being cut off right at the launch of the iPad 2,
but the issues go deeper than that. I will cover it in depth at a later
date, though.

Additional thoughts on the Apple short:

1. Note For The Few Realistic Apple Bears… Wednesday, March 16th, 2011
2. Buffet on Apple – Common Sense! Monday, March 21st, 2011
3. Competition Heats Up In The Mobile Computing Space On Many Fronts – Prices Driven Down Once Again By The Big Players Tuesday, March 22nd, 2011
4. How the “I Love Apple, There Is No Other Fever” Adds To The Attractiveness Of An Ever So Unpopular Apple Short Monday, March 21st, 2011

And that Research in Motion short alert
given to subscribers is working like a charm – even more so if it get’s
caught in  NASDAQ storm: Research in Motion Drops 10% After Hours, Precisely As We Warned Two Months Ago – MARGIN COMPRESSION!!! Thursday, March 24th, 2011

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One important thing about cities is their sex appeal — their magnetism. Places flourish when they attract people, resources, opportunities, and ideas, and match them to one another. Cities are much more than the built environment of roads and real estate. Cities are about relationships, and whether people have access to opportunities. Cities are one big dating game.

When cities lose their magnetism, the whole population suffers. The deterioration of Detroit began well before recent auto industry woes; its population plunge was confirmed by the latest Census. Some attribute decline to bad urban redevelopment schemes or corrupt politics that failed to improve schools or reduce crime. "A once-great American city today repels people of talent and ambition," a Wall Street Journal columnist wrote recently. A local leader told him, "It's been class warfare on steroids, and ... so many Detroiters who had the means — black and white — have fled the city."

Cleveland is another shrunken city with significant poverty. In the 1980s, Cleveland Tomorrow, a coalition of major company CEOs, sponsored downtown projects, including a new baseball stadium and the Rock and Roll Hall of Fame. This attracted luxury apartment developments, luring the affluent to the center city and revitalizing it. But inner city ghettoes were barely touched, and the region continued to lose high-wage manufacturing.

There's a tale of two cities within many city borders: one rich, the other very poor. Dubai, a gleaming new city of luxury high rises, is ringed by hidden slums for temporary service workers from the underclass of Asian nations. In New York, the middle class, including young families, cannot afford to live in the city. Baton Rouge has affluent areas with some of Louisiana's best quality-of-life indicators and extreme poverty areas with some of the worst. Other divides include racial and ethnic enclaves that vary in opportunities — for example, minority entrepreneurs with promising business ideas who can't access mainstream sources of capital and support.

Cities should be connectors but can have connection problems. Cities are where all parts of life come together: jobs, health, education, environmental quality. Yet, in most cities, businesses, schools, hospitals, and city services still operate in silos. And the political boundaries of cities don't encompass their true extent or the flow of people, as the Brookings' Metropolitan Policy Center points out. IBM's Smarter Cities Challenge supports efforts to use technology for connected regional solutions.

Interdependence among urban issues makes vicious cycles worse. If there is no action on high youth unemployment or poor educational quality and high school dropout rates, then too many African-American males end up in prison. High crime rates make sections of cities undesirable, and neighborhoods deteriorate. Aging buildings and toxic environments then cause health problems, such as lead poisoning or asthma, which disproportionately affect inner city children. Children in poor health have trouble learning, learning problems are associated with school dropouts, and vicious cycles continue.

Pivotal investments can start virtuous cycles. The transformation of Miami from sleepy southern city to international trade hub and informal capital of Latin America was propelled by investments in a world class airport and a flood of immigrants from Fidel Castro's Cuba. Mayors and civic leaders took advantage of this to attract new businesses and tout Latin connections, as my book World Class describes. But progress stalls if benefits don't reach the grass roots, racial divides persist, and major institutions fail to collaborate. The Miami Foundation's emerging leaders program is designed to deploy diverse younger professionals for major civic projects.

Revitalizing cities requires national urban policy investments and social innovations on the ground. Leadership might come from:

• Enlightened mayors who build public-private partnerships or join Cities of Service, which align the city and non-profits around high-impact goals.



• Business leaders, such as former Miami Herald publisher David Lawrence, who rallied Miami-Dade County to vote for a tax increase (Yes to new taxes!) to create the Children's Trust, a fund to improve life for all children.



• Faith communities, such as Rev. Raymond Jetson's community organizing toward a coalition for "A Better Baton Rouge."



• Financiers, such as Tim Ferguson and Ron Walker, who co-founded Next Street to invest in inner city businesses.



• Social entrepreneurs, such as Hubie Jones, who wants to replicate a birth-to-college educational model like the Harlem Children's Zone in Boston.



• Community foundations with a strategic perspective, seeking integrated solutions across issues such as youth employment, education, health, and green plans.

The best social innovations will connect people and institutions, producing an infrastructure for collaboration. That social infrastructure will increase the sex appeal of cities by going beyond initial attraction to build lasting relationships for lasting improvements.

In recent weeks we’ve shared articles on social media sites like Twitter, Facebook, LinkedIn and others. Now it’s time to look at how all these tools are changing the way you do business. By the way, we’d like to learn what kind of social media your business is using and why. Be sure to leave a comment below.

Strategy

How to be a social media leader. How to be a social media leader or authority. It’s a question surely on the mind of plenty of small business owners working to learn the vocabulary of the new online media. In the end, it may be easier than it looks. Check these simple tips. Small Business CEO

How to set up a small realization that business blog. Whether practitioners of small business social media nowadays would describe a format as “old school” as blogging as being a part of the social media is uncertain. We certainly consider it to be. In many ways blogging is the cornerstone of a strong online social presence and establishing a blog as the hub of your social media campaign requires learning some basics on establishing a small business blog. Dazzlin Donna

Marketing

How to use social media to build context. Gary Vaynerchuck is arguably one of the most innovative pioneers of the social media marketing approach, but in this interview he argues using the means open to small businesses today isn’t necessarily about the tools, it’s about the context. Find out why. The Rise to the Top

How to grow your social media fan base. Whether it’s Facebook or another comparable site, social media is about being social. To understand why this is harder than it might at first seem, check out this post on growing a social media fan base for your business. Like other online marketing, social media is about content. This post talks about how to use content and other tools to boost your number of fans. Premium SEO Solutions

Operations

How to create Twitter and other social media content. So, we know that using social media and frequently updating with content are the key to an effective social media marketing campaign. But what in the world can you say. As it turns out talking endlessly and pitching endlessly about your business on social media is NOT the answer. Follow this guide to participating effectively in social media WITHOUT being labeled a spammer. What’s your approach? Blog Godown

How bloggers have become much more influential than celebrities. When it comes to influencing purchasing decisions, people are more likely to listen to a blogger than a rock star. That’s according to a recent study suggesting the increased influence social media is having on purchasing decisions. If you haven’t yet considered social media and particularly blogging as part of your marketing campaign, you may want to read more. Fox News

Research

Why social media may not be your best traffic driving tool. A recent study suggests that as a strategy for driving traffic to your Website, social media may not be the best choice. Then again, the study goes on, for brand awareness its effectiveness may be somewhat higher. In the end, it’s important to remember that the tools you use must make sense to your business, says blogger Cynthia Boris. Don’t look to social media as a magic bullet. It’s a useful tool, nothing more. Marketing Pilgrim

How to create a successful social media strategy. Businesses seeking to take advantage of all aspects of the social media need to apply careful planing to their approach. The possibilities for crowdsourcing, studying of online customer conversation and other factors makes innovation easier as well. But with all these possibilities, where should your business begin? A well defined social media strategy is a good first step. 1 to 1 media

How to listen to social media and gain insight about your brand. Someone is talking about your business out there. But what are they saying and is it something you should even be worried about? Monitoring social media for positive and negative comments about your business can be a great strategy for constant innovation. Here’s more about how it works and how you can get involved. InformationWeek

Final Thoughts

Trying to figure out social media. One of the main issues for small businesses today, surprisingly, is not just deciding to implement social media but trying to figure out all of the possible implications. Social media is, after all, more than just a tool. It is a movement as well. The existence of social media is a hard reality and offers opportunities to small business of all kinds. But there are challenges too. Here are some important thoughts. Business 2 Community

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Fox <b>News</b> Reports That GWU Student&#39;s Suicide &#39;Tragically Coincides <b>...</b>

UPDATE: As of 4:30 p.m. EST, Fox has apparently pulled the article in question from their site.

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Fox <b>News</b> Reports That GWU Student&#39;s Suicide &#39;Tragically Coincides <b>...</b>

UPDATE: As of 4:30 p.m. EST, Fox has apparently pulled the article in question from their site.